Finance Score: 10
Governance Score: 6
Support Score: 11
  • Strong growth: +2
  • Fundraising costs low: +3
  • Future income +5
  • Good trustee age range: +3
  • Dynamic board: +3
  • Award winner
  • Overall weighted support: +11
Overall GiG Score: 27 ?



Hubbub Foundation design campaigns in partnership with corporate supporters that inspire ways of living that are good for the environment and relevant to contemporary lifestyles. They offer practical and realistic solutions to help cut waste, make clothes last longer, save money and create cleaner spaces to live and work.

Campaigns are aided by Hubbub Enterprise, a social enterprise owned by Hubbub Foundation that explore whether ideas are commercially scalable and aid revenue generation. Having worked with hundreds of organisations in the past, their team has spread awareness to millions nationally and look to continue influencing the environmental movement in the future.

Source: Giving is Great


Encouraging people to adopt more sustainable lifestyles
Analysis by Giving is Great


  • The charity has received backing from multiple prominent grant makers recently and there are significant future grants due to be received
  • This charity is a recent Award Winner
  • There has been strong growth in spending over the last 5 years
  • There have been no material income shortfalls in recent years
  • Fundraising costs are unusually low relative to funds raised
  • The Board appears to be well diversified in terms of age and dynamic in terms of composition

Financial Data ?

Income & Spending ?
Sources of Income ?
Y/E Income
Cost £k
Funds £k
Funds £k
Staff Volun-

Financial Ratios
Fundraising Costs/Relevant Income: 1.3%
Fundraising Costs/Total Spending: 1.5%
Senior Staff Costs/Total Spending: 6%
Highest pay band: £80,000-£90,000
Liabilities/Assets: 37%
Liabilities/Income: 28%
Unrestricted Funds/Total Funds: 85%
Reserves/Spending: 5.4 months
Net Current Assets/Spending: 6 months
Quick Ratio: 2.1
Asset Split ?
Comment: Growth has been stimulated by corporate backers providing funding for their campaigns and this base has enabled their innovative ideas to flourish. Their most significant collaborator has been Starbucks, and the Hubbub Foundation has been the beneficiary of their 5p cup charge which makes up a large proportion of their income. This funding is supported by their social enterprise, Hubbub Enterprise, that is wholly owned by the Hubbub Foundation and provides additional financial security.

Source: Giving is Great

Established: 10 years



Charity Commission for England and WalesCompanies HouseFacebookInstagramXYouTube
How you can help
What it does
The Hubbub Foundation creates environmental campaigns with positive and playful designs that inspire people to make healthier, greener lifestyle choices. Their campaigns are designed to give people easy and actionable ways of living that are good for the environment, and their experimental approaches mean they are accessible so can be recreated anywhere by anyone.
Listed activities
  • Economic/Community Development/Employment
  • Education/Training
  • Environment/Conservation/Heritage
  • The Prevention Or Relief Of Poverty
GiG Classification
  • Environment conservation & animal welfare advocacy
How it operates
  • Makes Grants to Organisations
  • Other charitable activities
  • Provides advocacy/advice/information
  • Provides services
Where it operates
  • Throughout England And Wales,
Who it helps
  • Children/Young People
  • Elderly/Old People
  • Other Charities Or Voluntary Bodies
  • The General Public/Mankind

Who supports them? ?

Awards received
  • Charity Times 2023 Awards Charity of the Year, Income £1m-£10m
Donations from Grant Makers ?

We have details on the following significant donations. Multi-year donations are allocated to the years for which they are earmarked.

Major supporters in last 5 years
Co-Operative Group£2,000,000
Esmee Fairbairn£270,000
Wates Family Enterprise Trust£240,000
Garfield Weston Foundation£150,000
Rothschild Foundation£136,400
National Lottery Community Fund£93,600
Specific Donations
Amount When
To be used for
Co-Operative Group - Grant to Hubbub
£2,000,000 25/05/2023
Grant to grow the Community fridge and food hub network across the UK between 2023 and 2026
Rothschild Foundation - Grant to Hubbub UK
£4,400 01/03/2023
Cost of living supplementary grant
Esmee Fairbairn - Grant to Hubbub Foundation UK
£20,000 13/02/2023
Towards unrestricted core costs as a Cost of Living Uplift
Greater London Authority - Hubbub
£30,000 28/11/2022
A service to reduce food waste, by working with businesses to redistribute edible food that would otherwise be thrown away to a network of community kitchens across London. Food Connect support ....more
The EQ Foundation - Grant to Hubbub Foundation
£3,440 16/05/2022
Big Give Green Match
Garfield Weston Foundation - Multi-Year Grant (2 Years) award
£50,000 01/10/2021
Tackling Climate Change
The EQ Foundation - Grant to Hubbub Foundation
£15,000 15/07/2021
Rothschild Foundation - Grant to Hubbub UK
£132,000 02/07/2021
Expansion of the Community Fridge initiative
National Lottery Community Fund - Community Fridge Network- 1 Year Grant Extension
£93,600 11/02/2021
The funding will help to work with communities across the UK to establish and maintain over 110 Community Fridges (CFs) which reduce food waste and normalise a spirit of sharing at a local level. ....more
Wates Family Enterprise Trust - Grant-Hubbub Foundation
£120,000 16/07/2020
The grant will support a pioneering collaborative campaign exploring how a greener physical environment in disadvantaged neighbourhoods can drive greater engagement with climate change.
Wates Family Enterprise Trust - Grant-Hubbub Foundation
£120,000 16/07/2020
The grant will support a pioneering collaborative campaign exploring how a greener physical environment in disadvantaged neighbourhoods can drive greater engagement with climate change.
Esmee Fairbairn - Social investment Hubbub Foundation UK
£250,000 17/06/2020
Towards the Climate Emergency Campaign - underwrite campaign costs to be repaid by corporate sponsorship.
Garfield Weston Foundation - Major Grants award
£100,000 29/05/2020
Tackling Climate Change
City Bridge Trust - Grant to Hubbub Enterprise
£10,000 26/05/2020
A grant of £10,000 to fund the essential and urgent costs outlined in the appliciation, so that the organisation can carry on providing support to Londoners.
The EQ Foundation - Grant to Hubbub Foundation
£15,000 15/05/2020
Coronavirus appeal
Esmee Fairbairn - Grant to Hubbub Foundation UK
£500,000 12/02/2019
Towards unrestricted core costs to develop innovative campaigns tacking all forms of waste, bringing communities together and promoting more sustainable living.
City Bridge Trust - Grant to Hubbub Foundation UK
£77,250 23/11/2017
£77,250 over three years (£33,750; £23,500; £20,000) for the Co-ordination costs, dinghy and crew hire, marketing and associated running costs for the Plastic Fishing project in the Docklands ....more
National Lottery Community Fund - Community Fridge Network
£161,930 02/10/2017
This project will use the funding to create a national network of Community Fridges that redistribute good quality surplus food to those facing hardship within the community. Community Fridges are ....more
Esmee Fairbairn - Grant to Hubbub Foundation UK
£69,560 26/07/2017
Towards project costs including the salary of a development worker to design, pilot and evaluate interventions to prevent and reduce fly-tipping in Oldham with a view to a wider roll-out.
Joseph Rowntree Foundation - Grant to Hubbub Foundation UK
£52,500 15/07/2017
The Street that Shares
The Funding Network - Community Fridge UK
£19,963 25/04/2017
To create a flourishing network of community fridges that redistribute perishable food that would have otherwise been wasted to those most at need within the community
Esmee Fairbairn - Grant to Hubbub Foundation UK
£90,000 02/03/2016
Towards innovative ways to challenge the environmental impact of fast fashion.
Esmee Fairbairn - Grant to Hubbub Foundation UK
£50,000 27/01/2016
Towards the planning and set-up of a trading subsidiary which aims to commercialise successful products and services created by Hubbub.
Esmee Fairbairn - Grant to Hubbub Foundation UK
£27,800 23/02/2015
Towards a project to create an influential movement promoting sustainable fashion, working with grass-roots initiatives and large companies to change behaviours.
Show more rows

Data sourced from Donors via 360 Giving

How do they operate?

#InTheLoop Campaign

Objectives: To increase recycling on-the-go in cities around the UK

Beneficiaries: Communities around the UK

Description: The campaign introduces new recycling infrastructure across city centres in the UK by setting up high-profile communications and a strong, recognisable campaign brand. The Hubbub Foundation works collaboratively with partners across the cities, testing a range of solutions and interventions to encourage people to recycle while going about their daily lives. These take the form of bubble blowing bins, recycling reward machines and bright and bold posters that increase awareness of recycling opportunities on streets and managed public spaces.

FoodSavvy Campaign

Objectives: To help Norfolk and Suffolk Councils cut food waste in their counties

Beneficiaries: Communities in Norfolk and Suffolk counties

Description: The Hubbub Foundation is helping Norfolk and Suffolk Councils to introduce a series of county wide campaigns to combat food waste. These include campaigns ‘Pumpkin Rescue’, that uses the hook of wasted Halloween pumpkins to draw attention to food waste more widely; a Christmas advent calendar featuring tips on making the most of food over the holiday period; ‘Travellers Check’, which targets the waste created when people go on holiday; a ‘Food Savvy Quiz’ which asks users about their food habits and offers tailored advice based on their answers; and ‘Kitchen Love’ that introduced a community kitchen as a space to run cooking courses.

Community Fridge Network

Objectives: To provide a welcoming, social space where people can share surplus food within a local community

Beneficiaries: Communities around the UK

Description: The Community Fridge Network is a group of community fridge projects operating across the UK that are registered with The Hubbub Foundation. These community fridges have met certain health and safety standards, and are committed to supporting each other through shared learning and impact. Hubbub Foundation provides free support for any group wanting to set up and run a community fridge, enabling the concept to flourish and this network has brought together major retailers, grant giving bodies, local authorities and community groups to reduce business and domestic food waste and strengthen communities.

Food Connect Campaign

Objectives: To support the ‘final mile’ in food redistribution

Beneficiaries: Communities around the UK

Description: Food Connect is a zero emissions redistribution service run by Hubbub Foundation. They use a small fleet of e-cargo bikes and an e-vans to share surplus food from local businesses with the community. Food Connect provides a simpler donation experience for food businesses and significantly increases the quantity of food that can be collected. They offer a single point of contact for donations, and food is collected by a professional rider or driver who will take it to a local community fridge or community group where it will be shared quickly and safely with local residents.

Gift-a-Bundle Campaign

Objectives: To donate outgrown baby clothing and help support local families

Beneficiaries: Communities around the UK

Description: The Hubbub Foundation has partnered with Mothercare to set up collection points in selected stores across the UK so parents can pass on good quality, outgrown baby clothes to families who could benefit from the donations. The campaign also encourages parents to hold their own donation events and help other families and friends save money and reduce waste.

Community Calling Campaign

Objectives: To gift old smartphones to those in need

Beneficiaries: Those digitally isolated around the UK

Description: The campaign (built in partnership with O2) seeks to redistribute unwanted smart phones with a year of free data to people who were digitally isolated. People and organisations are asked to gift unused smartphones to those in need and these phones are digitally and physically cleaned before passing on for reuse to make sure they are safe and secure.

Comment: Listed above are a few examples of the range of campaigns the Hubbub Foundation have initiated. They continue to build new relationships with corporate partners each year that help develop new campaigns which raise environmental awareness and promote climate action.

Hubbub Enterprise is a social enterprise that is wholly owned by the Hubbub Foundation. Its aim is to take their best ideas and explore whether there is a commercial market that will take the idea to scale and generate new revenue for the charity. Their campaigns have included installing voting ashtrays called Ballot Bins that encourage people to tackle single-use plastic litter; introducing sustainability to employees of ambitious corporations through inspiring webinars and away day activities; litter picks to recycle oceans plastics aboard a 99% recycled plastic boat and delivery of other large-scale campaigns for the Hubbub Foundation such as #InTheLoop and #CupFund

Source: Giving is Great

How effective are they?
Y/EActive Community FridgesUnique Visitors of Community FridgesKgs of food redistributed
Commentary: Building hundreds of corporate partnerships since founding, they have established a delivery model that has benefited their four core areas of food, fashion, homes and communities. Due to the nature of their innovative approach, impact in campaigns can vary but the ideas they promote have exposed millions to positive environmental interventions in the past and led to those ideas changing people’s actions.
See what you could achieve with a donation of: £
How do we calculate this?

Who works here?

    Appointed: May 2022
Alex is a Fellow of On Purpose, a year-long leadership training programme focused on the social enterprise sector. As part of the scheme he worked at Royal Bank of Scotland and created a social impact measurement framework for the bank's social lending charity. He also spent six months at Collaborate CIC, a nonprofit consultancy that works with public services, creating a new Collaborate website and delivering projects for local councils and ....more
    Director and Co-Founder
    Appointed: April 2014
Gavin has previously been Senior Client Manager at Global Action Plan and led major environmental behaviour change campaigns with clients such as Sainsbury’s, Telefonica and Unilever. He also set up the UK’s first online carbon calculator and the UK’s first environmental lifestyle magazine Ergo.
    Creative Director and Co-Founder
    Appointed: August 2014
Heather has a track-record of creating new ways to involve young people in sustainability. The pioneering Greenprint 2020 project she lead helped young people set out their vision for a better future and succeed in engaging 4,500 of their peers to take part in environmental projects and events. She was recognised for this work by winning the prestigious Institute for Environmental Management and Assessment (IEMA) graduate of the year award. Her ....more
    Appointed: April 2015
Saskia looks after Hubbub's impact reporting and led their transformational Live LAGOM project with IKEA. She started working life at Global Action Plan, where she spent 6 years running environmental behaviour change projects with corporates, local authorities and schools, and then managing all the London-based projects. She then led Accenture UK’s environmental programme for 3 years, gaining ISO14001, and setting their first ever carbon ....more
    Appointed: March 2019
Aoife spent her early career in government and NGOs, focussed broadly on human rights before retraining as as chef. Before joining Hubbub she was a chef and cooking tutor at Dublin's fabulous Fumbally Café, ran cooking classes with young people experiencing homelessness and addiction, and helped set up some small food businesses in Dublin.

How is it governed?

Trustees (10)
Current Trustees appointed
Gender Split

Age Range of Trustees: 26-74
Anna is Head of Environment for Tesco Plc and is responsible for the Group’s global climate change, sustainable agriculture, marine and forest sustainability agendas. She is also responsible for Tesco’s flagship partnership with WWF. Prior to joining Tesco, she was Head of Sustainability for Nestlé UK & Ireland, where she led the....more
Debbie has over 16 years broad industry experience in fashion and textiles. For over a decade she has led the Product department at the pioneering, sustainable outdoor clothing brand, Finisterre. She heads up the Design, Development and Sourcing of all Finisterre product. As Product Director she has led ambitious initiatives to reduce the....more
  • DAN SMITH Appointed: 2022 Occupation: Partner at Headland
Dan Smith is a Partner at Headland, a leading corporate reputation consultancy. He is a campaigning specialist, and advises global brands, FTSE-listed businesses, NGOs and charities on all aspects of their communications and reputation. He has devised and delivered campaigns which have resulted in the adoption of free school meals in the UK,....more
Jonathan has a commercial background and has held a number of senior positions in strategy, business development, line management and finance for both large public companies and more recently as the chair of various entrepreneurial and private equity backed ventures. Over the last few years, as the chair of smaller high growth businesses his....more
Along with his business partner, Ryan leads a team of 40 from their offices in London selling more than 4 million packs of their popcorn per month. Prior to his time at Propercorn, he founded his own environmentally-friendly property company. Aged just 25, he was recognised for his innovative development work, being awarded the best single unit....more
Sheetal is a seasoned banker with over 20 years of experience creating tailored and innovative financial solutions for corporate clients all over the world. She has a personal passion for protecting the world's environments and has spent many years volunteering for conservation-based organisations. The forefront of this work has been educating the....more
Stephanie has 20 years of brand-building, media and marketing experience. She’s held various leadership positions across major multinational corporations where she’s led through times of transformational change. She joined Facebook in 2013 where, as Facebook’s Head of Industry for the FMCG vertical in the UK, she strives to forge deep....more
Legal constitution
  • Charitable company registered in England & Wales on 26/09/2014, number: 1158700
  • Registered at Companies House on 13/05/2014, number: 09038107
Gift Aid
  • Registered with HMRC for Gift Aid
Policies in force
  • Complaints handling
  • Conflicting interests
  • Paying staff
  • Risk management
  • Safeguarding vulnerable beneficiaries
  • Volunteer management
Filing Record
8 returns made; AR18: 24 days late,
Main office

New Wing
Somerset House



Data Sources

Charity Commission for England and Wales
360 Giving

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