Real impact,
real change

Our mission is to help donors find the most effective charities that can't afford to spend millions on marketing, and to make it cheaper for those charities to raise funds

We are an independent
non-profit that is
transforming giving

Choose your profile

I'm a Donor

Find the best charities
Search Engine
or browse our choices
Top Charities
or read our tips on
What to look for

I'm a Charity

We want to reduce your fundraising costs Find Grant Makers
or check how your page looks
or read our research in
The Library

Latest Blogs

February 9, 2023
Environmental charities really can make a difference
 It's easy to become disillusioned at the scale of the environmental crisis that we are facing and the seeming reluctance of governments to coordinate responses. Fortunately, many Third Sector organisations....more

October 10, 2022
How much of my donation actually goes to charity?
 If you are considering what charity you should donate to, this is probably the question you want to ask, but the answer should not drive your decision. In other walks of life curiosity about costs....more

August 9, 2022
What are the tax benefits of donating to charity?
 Donations to charity are tax deductible in most cases, so it's important to make full use of them. Most people have heard of Gift Aid. This allows registered charities to claim an extra 25p for every....more

Learn more

Suggested books, videos, websites and more

The Library

Avoid pitfalls

Our free guide to making your giving great

  • Essential principles
  • Common misconceptions
  • Make full use of tax incentives

An incredibly useful resource

Emily Collins-Ellis, Managing Director, I.G. Advisors

What to look for

Of course you want to support causes that tug your heart strings.

But you also need to be sure they will have a real impact, are well managed and will still be around in the future.

Stop comparing the amount spent on overheads, start focusing on what really matters.

Read our top tips

Measure your Impact

Check out our comprehensive Grants & Impact Statements. Then create your own by registering and loading your donations

Demo Statement

Who's using Giving is Great?

Advent of Change CSJ I.G. The Big Give

Best thing I’ve ever seen in this field

Andy Cook, chief executive, Centre for Social Justice & founder of Twenty Twenty

Our Data Sources

Charity Commission for England and Wales
Scottish Charity Regulator
Charity Commission for Northern Ireland
360 Giving
CharityBase