Real impact,
real change

Our mission is to help donors find the most effective charities that can't afford to spend millions on marketing, and to make it cheaper for those charities to raise funds

We are an independent
non-profit that is
transforming giving

Choose your profile

I'm a Donor

Find the most effective charities using our Search Engine
or browse our choices
Top Charities
or read our tips on
What to look for

I'm a Charity

We want to reduce your fundraising costs Find Grant Makers
or check how your page looks
or read our research in
The Library

An incredibly useful resource

Emily Collins-Ellis, Managing Director, I.G. Advisors

Learn more

Suggested books, videos, websites and more

The Library

Avoid pitfalls

Our free guide to making your giving great

  • Essential principles
  • Common misconceptions
  • Make full use of tax incentives

Latest Articles

October 12, 2021
EQ Foundation named as Money Marketing Charity Champion of the Year
 We were delighted to win this award and the accompanying comments: "The judges were impressed by this submission for Charity....more

September 2, 2021
Effective charities achieve 100x more impact
 In all walks of life the best run organisations achieve more than those that are just average but the differences are often quite modest. Why? Because the commercial marketplace is brutal - inefficient....more

August 22, 2021
So you want to volunteer?
 Helping others fulfils a deep need in our souls and usually results in a feeling of connection and self worth. There are tens of thousands of opportunities to volunteer, in this article we suggest how....more

What to look for

Of course you want to support causes that tug your heart strings.

But you also need to be sure they will have a real impact, are well managed and will still be around in the future.

Stop comparing the amount spent on overheads, start focusing on what really matters.

Read our top tips

Measure your Impact

Check out our comprehensive Grants & Impact Statements. Then create your own by registering and loading your donations

Demo Statement

Who's using Giving is Great?

Advent of Change CSJ I.G. The Big Give

Best thing I’ve ever seen in this field

Andy Cook, chief executive, Centre for Social Justice & founder of Twenty Twenty

Our Data Sources

Charity Commission for England and Wales
Scottish Charity Regulator
Charity Commission for Northern Ireland
360 Giving
CharityBase