Real impact,
real change

Our mission is to help donors find the most effective charities that can't afford to spend millions on marketing, and to make it cheaper for those charities to raise funds

We are an independent
non-profit that is
transforming giving

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I'm a Donor

Find the most effective charities Search Engine
or browse our choices
Top Charities
or read our tips on
What to look for

I'm a Charity

We want to reduce your fundraising costs Find Grant Makers
or check how your page looks
or read our research in
The Library

Latest Articles

June 17, 2022
Carbon Offsets alone are not enough
 Every day, more people and organisations are showing their recognition of the climate crisis by committing to become 'Carbon Neutral'. The first and most important part of that process is to reduce your....more

May 1, 2022
Which areas of philanthropy are most effective?
 The text of this post is taken from an article on the Effective Altruism forum, you can read the full text here. How can we figure out which causes we should focus on? Researchers have found the....more

April 5, 2022
Running out of time to save our planet
 Although the latest IPCC report has a few encouraging data points, you can't get away from the overwhelming likelihood that, barring a miracle or an extremely unlikely immediate change in human behaviour,....more

Learn more

Suggested books, videos, websites and more

The Library

Avoid pitfalls

Our free guide to making your giving great

  • Essential principles
  • Common misconceptions
  • Make full use of tax incentives

An incredibly useful resource

Emily Collins-Ellis, Managing Director, I.G. Advisors

What to look for

Of course you want to support causes that tug your heart strings.

But you also need to be sure they will have a real impact, are well managed and will still be around in the future.

Stop comparing the amount spent on overheads, start focusing on what really matters.

Read our top tips

Measure your Impact

Check out our comprehensive Grants & Impact Statements. Then create your own by registering and loading your donations

Demo Statement

Who's using Giving is Great?

Advent of Change CSJ I.G. The Big Give

Best thing I’ve ever seen in this field

Andy Cook, chief executive, Centre for Social Justice & founder of Twenty Twenty

Our Data Sources

Charity Commission for England and Wales
Scottish Charity Regulator
Charity Commission for Northern Ireland
360 Giving
CharityBase