Finance Score: 0
Governance Score: 1
Support Score: 13
    • No volunteer policy: -2
    • Gender balanced board: +3
    • Grant maker support: +13
    Overall GiG Score: 14 ?

    MAGIC BREAKFAST 

    Magic Breakfast’s aim is to alleviate child hunger as a barrier to education through the provision of healthy breakfasts to vulnerable schoolchildren across the UK. They achieve this through three key activities: food aid, building capacity in school communities to reach every child at risk of hunger, and making the case for change to ensure permanent funding for school breakfasts.
    Analysis by Giving is Great

    Positives:

    • The charity has received backing from several prominent grant makers recently
    • There have been no material income shortfalls in recent years
    • The Board appears to be well diversified in terms of gender

    Regulatory & Governance issues to consider:

    • Although this charity works with volunteers it does not have a Volunteer Management policy

    Financial Data ?

    Income & Spending ?
    Sources of Income ?
    Y/E Income
    £k
    Spending
    £k
    Surplus/
    Deficit
    Fundraising
    Cost £k
    Total
    Funds £k
    Unrestricted
    Funds £k
    Mths
    Rsrvs
    Staff Volun-
    teers
    31/08/23£10,507£7,668£2,839£1,271£5,428£5,103885175
    31/08/22£6,385£8,939£-2,554£1,026£2,589£2,0082.7770
    31/08/21£9,012£8,316£696£1,105£4,037£3,7415.4640
    31/08/20£5,743£4,819£924£823£3,341£3,5148.8420
    31/08/19£3,528£3,173£355£680£2,417£2,3308.8310
    31/08/18£3,467£2,864£603£470£2,062£620.3300
    31/08/17£2,574£2,353£221£269£1,459£1,4597.4290
    31/08/16£2,131£1,940£191£145£1,238£1,2387.7240
    31/08/15£1,964£1,372£592£107£1,046£1,0469.2140
    31/08/14£756£737£19£65£454£4136.790
    31/08/13?£509£378£131£46£436£34210.980
    30/11/12£496£359£136£0£0£0n/a00
    30/11/11£310£326£-16£0£0£0n/a00
    30/11/10£138£161£-23£0£0£0n/a00
    30/11/09£233£72£160£0£0£0n/a00
    30/11/08£58£60£-2£0£0£0n/a00
    30/11/07£16£30£-15£0£0£0n/a00
    30/11/06£51£22£29£0£0£0n/a00
    30/11/05£6£13£-7£0£0£0n/a00
    30/11/04£49£9£40£0£0£0n/a00

    Financial Ratios
    Fundraising Costs/Relevant Income: 12.1%
    Fundraising Costs/Total Spending: 16.6%
    Senior Staff Costs/Total Spending: 6%
    Highest pay band: £90,000-£100,000
    Liabilities/Assets: 11%
    Liabilities/Income: 6%
    Unrestricted Funds/Total Funds: 94%
    Reserves/Spending: 8 months
    Net Current Assets/Spending: 8 months
    Quick Ratio: 7.7
    Asset Split ?
    Established: 20 years

    www.magicbreakfast.com

    info@magicbreakfast.com

    02078365434

    Charity Commission for England and WalesCompanies HouseFacebookInstagramX
    UN SDGs
    ?
    Listed activities
    • Education/Training
    • The Advancement Of Health Or Saving Of Lives
    • The Prevention Or Relief Of Poverty
    GiG Classification
    • Emotional support, counselling or therapy
    How it operates
    • Provides advocacy/advice/information
    • Provides human resources
    • Provides services
    Where it operates
    • Scotland, Throughout England,
    Who it helps
    • Children/Young People

    Who's supporting them? ?

    Donations from Grant Makers ?

    We have details on the following significant donations. Multi-year donations are allocated to the years for which they are earmarked.

    Major supporters in last 5 years
    Guy's and St Thomas' Charity£304,000
    Impetus PEF£210,421
    Westminster Foundation£95,488
    The Childhood Trust£73,224
    Specific Donations
    Amount When
    Months
    To be used for
    Quartet Community Foundation - Grant to Magic Breakfast
    £2,000 26/01/2024
    As requested by the donor.
    Westminster Foundation - Partnership grant - Magic Breakfast - 16/05/2023
    £90,488 16/05/2023
    60
    WCL Breakfast Provision
    Masonic Trust - MCF Large Grant
    £60,000 25/01/2023
    Magic Breakfast in Tower Hamlets
    The Childhood Trust - Big Give Christmas Challenge 2022 Magic Breakfast
    £23,863 12/06/2022
    We aim to alleviate child hunger in the morning, by providing disadvantaged children across England and Scotland with a healthy and nutritious breakfast each school day. The funds raised through this ....more
    Guy's and St Thomas' Charity - School Breakfast Pilot
    £304,000 08/12/2021
    Funding for a pilot to test the effectiveness and acceptability of intervening in the primary school breakfast sector, primarily to improve the nutritional quality of food being provided in existing ....more
    The Childhood Trust - The Big Give Challenge 2020 Magic Breakfast
    £24,791 08/12/2020
    Our aim is to alleviate child hunger in the morning (which has a significant impact on educational attainment) through the provision of healthy breakfasts to children in disadvantaged areas across ....more
    Impetus PEF -
    £54,171 01/07/2020
    Westminster Foundation - Covid 19 response Fund
    £5,000 08/04/2020
    3
    The provision of 16,666 nutritious breakfasts (Covid-19)
    Trust for London - Magic Breakfast
    £7,500 26/02/2020
    6
    The funding is to continue the secondment of an employee to the GLA Social Integration team, via the Citizenship & Integration Initiative (CII). This is to ensure the support the GLA have ....more
    Dulverton Trust - Magic Breakfast programme - six schools
    £29,484 12/02/2020
    Magic Breakfast programme - six schools
    The Childhood Trust - No child too hungry to learn
    £24,570 10/12/2019
    Together we will provide breakfast plus wrap-around support to a minimum of 20 London schools over twelve months (based on average costs) - enabling 1,680 vulnerable children to have an equal chance ....more
    Impetus PEF -
    £156,250 01/07/2019
    The Childhood Trust - Christmas Challenge 2018
    £20,000 04/12/2018
    Magic Breakfast believes that no child should be too hungry to learn. We provide healthy breakfasts to 480 UK schools where hunger acts as a hindrance to learning. Through this project we will ....more
    Impetus PEF -
    £62,500 01/07/2018
    Masonic Trust - Magic Breakfast North West
    £28,402 21/02/2018
    Providing a nutritious breakfast for children from deprived backgrounds.
    The Childhood Trust - Christmas Challenge 2017
    £15,000 05/12/2017
    Magic Breakfast provides healthy, nutritious breakfasts to 470 UK schools where children are too hungry to learn. We have a waiting list of over 300 schools. With help from Big Give we could reach ....more
    Impetus PEF -
    £25,000 01/07/2017
    Impetus PEF -
    £25,000 28/06/2017
    The Childhood Trust - Christmas Challenge 2016
    £15,000 02/12/2016
    Magic Breakfast provides healthy, nutritious breakfasts to 470 UK schools where children are too hungry to learn. We have a waiting list of over 300 schools. With help from Big Give we could reach ....more
    The Childhood Trust - Christmas Challenge 2015
    £20,000 18/12/2015
    Every day in the UK, over half a million children go to school hungry. Magic Breakfast currently provides a free healthy breakfast to 22,000 school children every day. The big idea is to reach an ....more
    The Childhood Trust - Christmas Challenge 2014
    £10,000 18/12/2014
    Magic Breakfast provides free healthy breakfasts to primary school children through breakfast clubs in schools in the most deprived areas of the country, ensuring they don't start their day too ....more
    The Childhood Trust - Christmas Challenge 2013
    £11,750 18/12/2013
    Magic Breakfast provides free healthy breakfasts to primary school children through breakfast clubs in schools in the most deprived areas of the country, ensuring they don't start their day too ....more
    Show more rows

    Data sourced from Donors via 360 Giving

    How is it governed?

    Trustees (10)
    Current Trustees appointed
    Gender Split

    Age Range of Trustees: 44-63
    • PHIL DAVIES Appointed: 2018, Occupation: Managing Director Global Head Of Operations
    Legal constitution
    • Charitable company registered in England & Wales on 05/03/2004, number: 1102510
    • Registered at Companies House on 26/11/2003, number: 04977015
    Gift Aid
    • Registered with HMRC for Gift Aid
    Event History
    Policies in force
    • Bullying and harassment policy and procedures
    • Complaints handling
    • Complaints policy and procedures
    • Conflicting interests
    • Financial reserves policy and procedures
    • Internal charity financial controls policy and procedures
    • Internal risk management policy and procedures
    • Paying staff
    • Risk management
    • Safeguarding policy and procedures
    • Safeguarding vulnerable beneficiaries
    • Serious incident reporting policy and procedures
    • Social media policy and procedures
    • Trustee conflicts of interest policy and procedures
    • Trustee expenses policy and procedures
    Filing Record
    20 returns made; all on time
    Recent reorganisation events:
    • Asset transfer in from THE CHILDREN'S FOOD TRUST on 25/05/2021
    • Asset transfer in from THE H J HEINZ COMPANY LIMITED CHARITABLE TRUST on 22/05/2024
    Main office

    Magic Breakfast
    42-46 Princelet Street
    LONDON
    E1 5LP

    Objectives

    THE OBJECTS OF THE CHARITY ARE(A) THE RELIEF OF POVERTY DISTRESS OR SUFFERING AND IN PARTICULAR (BUT WITHOUT PREJUDICE TO THE GENERALITY OF THE FOREGOING) BY PROVIDING FOOD TO CHILDREN IN NEED AT THE START OF THE SCHOOL DAY; AND(B) THE ADVANCEMENT OF EDUCATION OF THE GENERAL PUBLIC AND IN PARTICULAR (BUT WITHOUT PREJUDICE TO THE GENERALITY OF THE FOREGOING) THE INCREASE OF THEIR KNOWLEDGE UNDERSTANDING AND APPRECIATION IN RELATION TO THE SCIENCE OF NUTRITION AND HEALTHY EATING HABITS.

    Defined Area of Benefit:

    NOT DEFINED. IN PRACTICE IN THE LONDON BOROUGH OF HACKNEY AND IN EAST AND NORTH EAST LONDON.

    Data Sources

    Charity Commission for England and Wales
    360 Giving
    CharityBase

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