CharityDetail

Best Beginnings develop and disseminate engaging educational video content and digital tools that support pregnant women and new parents in the transition to parenthood. Their founder and CEO has led the charity in campaigns to help combat issues affecting new mothers and organised collaborations with partner charities that have progressed public awareness of these challenges. Feedback from academic evaluations, surveys in mobile apps and their iterative learning cycle has kept the quality of content high and increased yearly user numbers. Enthusiasm by the NHS for their Baby Buddy app has ensured solid backing to increase this reach, and their target is to grow the platform to reach 3 million families over the next 5 years.
Impact analysis There were 57,885 people registered with Baby Buddy this year that equates to £16.15 for each user. Access to over 300 video resources and daily advice, supporting all stages of pregnancy, highlights the value of the app and is reflected by user reviews.
What it does
    Best Beginnings creates and disseminates engaging, evidence-based resources including the Baby Buddy phone app, From Bump to Breastfeeding DVD, Small Wonders DVD, Baby Express Magazine and Maternal Mental Health films. These resources help to educate and empower parents and parents-to-be, increasing their confidence, knowledge and skills to give their children the best start in life.
Who works here
  • 16 employees and 10 volunteers.
Who it helps
  • Children/young People
  • The General Public/mankind
Sector(s) covered
  • Education/training
  • The Advancement Of Health Or Saving Of Lives
Where it operates
  • Throughout England And Wales, Scotland, Northern Ireland
UN SDGs:
?
Financial Data ?
Y/E Income Expenditure Surplus/
Deficit
Assets Months
Reserves
Employees Volunteers Filed on
31/03/2019 £937,275 £1,051,911 -£114,636 1 16 10 29/01/2020
31/03/2018 £1,027,445 £1,026,335 £1,110 2 14 12 20/12/2018
31/03/2017 £734,559 £804,609 -£70,050 £256,057 3 13 300 03/01/2018
31/07/2016 £1,130,944 £1,166,887 -£35,943 £326,107 3 12 300 11/05/2017
31/07/2015 £1,165,521 £1,210,503 -£44,982 £362,050 3 12 300 04/03/2016
31/07/2014 £1,060,691 £845,161 £215,530 £407,032 5 10 100 28/04/2015
31/07/2013 £719,310 £639,728 £79,582 £191,502 3 6 100 31/03/2014
31/07/2012 £659,386 £823,434 -£164,048 £111,920 1 7 0 18/12/2012
31/07/2011 £569,586 £511,816 £57,770 £275,968 6 4 0 18/01/2012
31/07/2010 £458,698 £357,222 £101,476 27/10/2010
Donations received ?

Over the last five years they've received significant donations from 6 grant making charities totalling £437,600

Amount/
When
Donor To be used for
£25,000
15/12/2019
The EQ Foundation Big Give Christmas Challenge 2019
£5,000
11/09/2019
Tedworth Charitable Trust Towards the charity's running costs.
£75,000
31/03/2019
The Aim Foundation A new 3 year commitment towards Parent Leaders Projet reaching vulnerable and at-risk communities in Newham and Birmingham. They will support grass-roots organisations to use a digital innovation with new parents. This project will create opportunities for seldom heard marginalised women to influence local, regional and national policy and practice.
£10,000
19/03/2019
Tedworth Charitable Trust Towards evaluation of maternal mental health work in Newham and Birmingham.
£25,000
30/11/2018
Garfield Weston Foundation The Big Give 2018
£2,600
14/09/2018
City Bridge Trust £2,600 (6.5 days) to undertake an eco-audit.
£25,000
16/03/2018
Tedworth Charitable Trust Towards core costs.
£100,000
31/12/2017
Garfield Weston Foundation Core costs
£120,000
31/12/2016
Comic Relief Out of the Blue
£25,000
09/12/2016
Tedworth Charitable Trust Towards core costs.
£25,000
03/03/2015
Tedworth Charitable Trust Towards core costs.
How effective is it?
Baby Buddy App

Description: Baby Buddy is a portal to video resources, designed to empower parents with timely, relevant knowledge, self-awareness and the confidence to look after their baby's long-term well-being. The app listens to parents and develops content in response to parents needs as well as those expressed by the practitioners who support them. It is a chatty, knowledgeable virtual friend - giving advice and sign-posting local support services and other local activities

Objectives: To provide easy access to trusted, evidence-based information and self management tools during the transition to parenthood and throughout the early stages of parenting

Intervention period: Pre- and post- pregnancy

Beneficiaries: Pregnant women, fathers-to-be and new parents

Outputs Outcomes
01/04/2017-31/03/2018
200000 Total Baby Buddy app downloads
1200 People downloading the Baby Buddy app each week
Of pregnant women and new mums who downloaded the app...99% Say the app is easy to use
(From a survey of 10,266 beneficiaries)
Of pregnant women and new mums who downloaded the app...99% Say the app is easy to understand
(From a survey of 10,214 beneficiaries)
Of pregnant women and new mums who downloaded the app...86% Say it helps them get more out of appointments
(From a survey of 5,830 beneficiaries)
Of pregnant women and new mums who downloaded the app...87% Say it helps them look after their mental health
(From a survey of 2,507 beneficiaries)
Of pregnant women and new mums who downloaded the app...90% Say it helps them look after their physical health
(From a survey of 2,535 beneficiaries)
Of pregnant women and new mums who downloaded the app...90% Say it helps them feel closer to their baby
(From a survey of 3,092 beneficiaries)
Of pregnant women and new mums who downloaded the app...98% Say it helps them feel more confident caring for their baby
(From a survey of 2,881 beneficiaries)
Management
Chief Executive, Alison Baum is an Oxford University science graduate with a background at the BBC where she worked on programmes including Horizon and Tomorrow’s World. Before launching Best Beginnings, Alison set up an internet-based social enterprise called Express Yourself Mums that provided information and products for new mothers. Just four weeks after founding BB in 2006, the charity formed and led a coalition of more than 35 organisations including five Royal Colleges and UNICEF to lobby for the implementation of a Breast Feeding Manifesto. There are 14 employees and 12 volunteers involved in the running of BB including communications, content, impact, finance, fundraising and programme co-ordinators. The team look well organised by a strong leader to deliver their simple yet effective resource for beneficiaries.
Governance
Trustees (11)
Main office

36 Great Russell Street
Bloomsbury
LONDON
WC1B 3QB

Legal constitution
  • UK Charity, number: 1120054
  • First registered on 12/07/2007
Objectives

(1) TO PROMOTE THE PHYSICAL AND PSYCHOLOGICAL HEALTH OF MOTHERS AND INFANTS THROUGH THE PROVISION OF SUPPORT, EDUCATION AND PRACTICAL ADVICE; (2) TO PROMOTE EQUAL ACCESS TO HEALTH SERVICES FOR FAMILIES WITH BABIES SO THAT PEOPLE WHO HAVE DIFFICULTY ACCESSING THESE SERVICES ARE ENABLED TO DO SO; AND (3) TO ADVANCE THE EDUCATION OF THE PUBLIC, INCLUDING PROFESSIONALS WHO HAVE CONTACT WITH YOUNG PEOPLE AND FAMILIES, ABOUT HEALTH ISSUES AFFECTING MOTHERS AND CHILDREN, INCLUDING BREASTFEEDING.