CharityDetail

What it does
    Best Beginnings creates and disseminates engaging, evidence-based resources including the Baby Buddy phone app, From Bump to Breastfeeding DVD, Small Wonders DVD, Baby Express Magazine and Maternal Mental Health films. These resources help to educate and empower parents and parents-to-be, increasing their confidence, knowledge and skills to give their children the best start in life.
Who works here
  • 14 employees and 12 volunteers.
Who it helps
  • Children/young People
  • The General Public/mankind
Sector(s) covered
  • Education/training
  • The Advancement Of Health Or Saving Of Lives
Where it operates
  • Throughout England And Wales, Scotland, Northern Ireland
UN SDGs:
?
Financial Data ?
Y/E Income Expenditure Surplus/
Deficit
Assets Months
Reserves
Employees Volunteers Filed on
31/03/2018 £1,027,445 £1,026,335 £1,110 2 14 12 20/12/2018
31/03/2017 £734,559 £804,609 -£70,050 £256,057 3 13 300 03/01/2018
31/07/2016 £1,130,944 £1,166,887 -£35,943 £326,107 3 12 300 11/05/2017
31/07/2015 £1,165,521 £1,210,503 -£44,982 £362,050 3 12 300 04/03/2016
31/07/2014 £1,060,691 £845,161 £215,530 £407,032 5 10 100 28/04/2015
31/07/2013 £719,310 £639,728 £79,582 £191,502 3 6 100 31/03/2014
31/07/2012 £659,386 £823,434 -£164,048 £111,920 1 7 0 18/12/2012
31/07/2011 £569,586 £511,816 £57,770 £275,968 6 4 0 18/01/2012
31/07/2010 £458,698 £357,222 £101,476 27/10/2010
31/07/2009 £345,696 £336,526 £9,170 11/01/2010
Donations received ?

Over the last five years they've received significant donations from 4 grant making charities totalling £410,000

Amount/
When
Donor To be used for
£5,000
11/09/2019
Tedworth Charitable Trust Towards the charity's running costs.
£75,000
31/03/2019
The Aim Foundation A new 3 year commitment towards Parent Leaders Projet reaching vulnerable and at-risk communities in Newham and Birmingham. They will support grass-roots organisations to use a digital innovation with new parents. This project will create opportunities for seldom heard marginalised women to influence local, regional and national policy and practice.
£10,000
19/03/2019
Tedworth Charitable Trust Towards evaluation of maternal mental health work in Newham and Birmingham.
£25,000
30/11/2018
Garfield Weston Foundation The Big Give 2018
£25,000
16/03/2018
Tedworth Charitable Trust Towards core costs.
£100,000
31/12/2017
Garfield Weston Foundation Core costs
£120,000
31/12/2016
Comic Relief Out of the Blue
£25,000
09/12/2016
Tedworth Charitable Trust Towards core costs.
£25,000
03/03/2015
Tedworth Charitable Trust Towards core costs.
How effective is it?
Baby Buddy App

Description: Baby Buddy is a portal to video resources, designed to empower parents with timely, relevant knowledge, self-awareness and the confidence to look after their baby's long-term well-being. The app listens to parents and develops content in response to parents needs as well as those expressed by the practitioners who support them. It is a chatty, knowledgeable virtual friend - giving advice and sign-posting local support services and other local activities

Objectives: To provide easy access to trusted, evidence-based information and self management tools during the transition to parenthood and throughout the early stages of parenting

Intervention period: Pre- and post- pregnancy

Beneficiaries: Pregnant women, fathers-to-be and new parents

Outputs Outcomes
01/04/2017-31/03/2018
200000 Total Baby Buddy app downloads
1200 People downloading the Baby Buddy app each week
Of pregnant women and new mums who downloaded the app...99% Say the app is easy to use
(From a survey of 10,266 beneficiaries)
Of pregnant women and new mums who downloaded the app...99% Say the app is easy to understand
(From a survey of 10,214 beneficiaries)
Of pregnant women and new mums who downloaded the app...86% Say it helps them get more out of appointments
(From a survey of 5,830 beneficiaries)
Of pregnant women and new mums who downloaded the app...87% Say it helps them look after their mental health
(From a survey of 2,507 beneficiaries)
Of pregnant women and new mums who downloaded the app...90% Say it helps them look after their physical health
(From a survey of 2,535 beneficiaries)
Of pregnant women and new mums who downloaded the app...90% Say it helps them feel closer to their baby
(From a survey of 3,092 beneficiaries)
Of pregnant women and new mums who downloaded the app...98% Say it helps them feel more confident caring for their baby
(From a survey of 2,881 beneficiaries)
Governance
Trustees (11)
Main office

36 Great Russell Street
Bloomsbury
LONDON
WC1B 3QB

Legal constitution
  • UK Charity, number: 1120054
  • First registered on 12/07/2007
Objectives

(1) TO PROMOTE THE PHYSICAL AND PSYCHOLOGICAL HEALTH OF MOTHERS AND INFANTS THROUGH THE PROVISION OF SUPPORT, EDUCATION AND PRACTICAL ADVICE; (2) TO PROMOTE EQUAL ACCESS TO HEALTH SERVICES FOR FAMILIES WITH BABIES SO THAT PEOPLE WHO HAVE DIFFICULTY ACCESSING THESE SERVICES ARE ENABLED TO DO SO; AND (3) TO ADVANCE THE EDUCATION OF THE PUBLIC, INCLUDING PROFESSIONALS WHO HAVE CONTACT WITH YOUNG PEOPLE AND FAMILIES, ABOUT HEALTH ISSUES AFFECTING MOTHERS AND CHILDREN, INCLUDING BREASTFEEDING.