EQ Foundation is Money Marketing Charity Champion

We were delighted to win this award and the accompanying comments:

“The judges were impressed by this submission for Charity Champion of the Year from beginning to end.

In particular, the panel admired the way The EQ Foundation’s charity website provided almost real-time information on nearly 200,000 charities. This enabled donors to see where their money was going and assess how it might be sent.

This approach was called a ‘game changer’ by our judges because it reconnected the act of donating money with the ability to check if the donation had been effective. No other submission had such a sophisticated approach to charitable donations.

The judges were also impressed by the Tythe app, which digitally connects givers with their chosen charity. One advantage it has is that charities do not have direct contact with the giver, which should avoid spamming.

The panel felt The EQ Foundation offered a glimpse of charity giving in the future.”

Other Articles
Education News Selection
Giving is Great scoops award for Best Philanthropic Initiative

We are extremely proud to announce that Giving is Great has won the 'Philanthropic Initiative Award' at the WealthBriefing Wealth for Good Awards ceremony in…more

A Better Way for Government to Fund Charities

Government spending on charities is highly significant for both parties but the way in which it is allocated is far from optimal. In this article…more

Overcrowded Prisons

The UK has a higher proportion of the population incarcerated than any other country in Western Europe. Moreover, overcrowding in prisons means that the scope…more

How do Giving is Great Ratings work?

Our unique algorithm analyses the digital data available on each charity in order to identify areas of strength as well as those that require further…more

Environmental charities really can make a difference

It's easy to become disillusioned at the scale of the environmental crisis that we are facing and the seeming reluctance of governments to coordinate responses.…more

How much of my donation actually goes to charity?

If you are considering what charity you should donate to, this is probably the question you want to ask, but the answer should not drive…more

What are the tax benefits of donating to charity?

Donations to charity are tax deductible in most cases, so it's important to make full use of them. Most people have heard of Gift Aid.…more

Carbon Offsets alone are not enough

Every day, more people and organisations demonstrate their recognition of the climate crisis by committing to become 'Carbon Neutral'. The first and most important part…more

Which areas of philanthropy are most effective?

The text of this post is taken from an article on the Effective Altruism forum. It suggests that you can achieve the most impact by…more

Running out of time to save our planet

Although the latest IPCC report has a few encouraging data points, you can't get away from the overwhelming likelihood that, barring a miracle or an…more

What is the Disasters Emergency Committee?

The Disasters Emergency Committee ("DEC") is a registered UK charity that acts as an umbrella fund raising organisation for 15 large charities. It was originally…more

Effective charities and their impact

The best charities can be more than 100 times more effective than others so it pays to be selective. Giving is Great can help you…more

A Guide to Charity Volunteering

Helping others fulfils a deep need in our souls and usually results in a feeling of connection and self worth. There are tens of thousands…more

Tythe’s Climate Action Charity Portfolio

The G7 summit in Cornwall has helped to remind us that averting catastrophic climate change is a massive challenge, requiring concerted efforts by all of…more

Our Top Tips for Philanthropy

Here are some ideas to help you gain more satisfaction from your philanthropy and confidence that the causes you have selected are impactful. Engage your…more

Pros and Cons of Matched Giving

Double your donation is generally how the message goes. If you give £10 to a certain charity another party will add the same amount. Sounds…more

Making charitable bequests in Wills

Many people make bequests to charities in Wills, partly because it can be highly tax efficient but to make best use of these incentives there…more

What is Effective Altruism?

In this article we explain the basics of Effective Altruism, which seeks to combine the instincts of our hearts to support charitable causes with hard…more

How to become a Philanthropist

In this Blog we outline a strategy to help people who are new to philanthropy and for those who feel dissatisfied with the impact they…more


Giving is Great