EQ Foundation is Money Marketing Charity Champion

We were delighted to win this award and the accompanying comments:

“The judges were impressed by this submission for Charity Champion of the Year from beginning to end.

In particular, the panel admired the way The EQ Foundation’s charity website provided almost real-time information on nearly 200,000 charities. This enabled donors to see where their money was going and assess how it might be sent.

This approach was called a ‘game changer’ by our judges because it reconnected the act of donating money with the ability to check if the donation had been effective. No other submission had such a sophisticated approach to charitable donations.

The judges were also impressed by the Tythe app, which digitally connects givers with their chosen charity. One advantage it has is that charities do not have direct contact with the giver, which should avoid spamming.

The panel felt The EQ Foundation offered a glimpse of charity giving in the future.”

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