Finance Score: -8

Governance Score: -4

Support Score: 0

Multiple Deficits and declines: -5
Fundraising costs high: -3

Official warning: -10Good trustee age range: +3
Dynamic board: +3

No supporters identified

Overall GiG Score: -12

PENNY APPEAL

The Penny Appeal way of doing charity is simple - we take small change and make a BIG difference with it! Our unique approach makes charitable giving affordable and rewardable, and allows us to transform lives in ways that cost you just a few pennies each day. Your donations provide aid to poor and needy people in over 30 crisis-hit countries worldwide. You can help us build wells, care for orphans, deliver urgent medical aid and healthcare, provide nutritious meals, open schools, orphanages and mosques, care for the elderly and much more.

Analysis by Giving is Great

Positives:

The charity has received modest backing from a grant maker
The Board appears to be well diversified in terms of age and dynamic in terms of composition

Regulatory & Governance issues to consider:

The Charities Commission has issued an Official Warning on this charity (see details below)

Financial issues to consider:

There has been a change of accounting period recently, so trends may be hard to determine
Income has been volatile and on several occasions in recent years less than spending
Fundraising costs are extremely high relative to funds raised

Financial Data ?

Income & Spending ?

N.B. data has been adjusted to reflect year end change

Sources of Income ?

Y/E		Income £k	Spending £k	Surplus/ Deficit	Fundraising Cost £k	Total Funds £k	Unrestricted Funds £k	Mths Rsrvs	Staff	Volun- teers
31/12/22		£23,086	£22,118	£968	£6,845	£8,673	£7,544	4.1	100	85
31/12/21?		£16,189	£17,159	£-971	£4,044	£7,414	£992	0.7	131	41
30/04/20		£31,500	£30,907	£593	£5,200	£2,987	£2,365	0.9	187	550
30/04/19		£33,154	£35,124	£-1,969	£8,384	£2,393	£1,894	0.6	174	50
30/04/18		£24,555	£24,497	£58	£5,947	£4,363	£1,284	0.6	144	0
30/04/17		£18,630	£17,476	£1,154	£4,910	£4,305	£828	0.6	118	0
30/04/16		£13,809	£12,513	£1,296	£3,644	£3,151	£538	0.5	79	0
30/04/15		£8,973	£8,049	£924	£2,339	£1,855	£541	0.8	27	0
30/04/14	*	£2,504	£1,693	£811	£1,026	£930	£418	3	8	0
30/04/13		£393	£359	£33	£0	£0	£0	n/a	0	0
30/04/12		£118	£80	£38	£0	£0	£0	n/a	0	0
30/04/11	*	£51	£41	£10	£0	£0	£0	n/a	0	0
30/04/10	*	£14	£5	£8	£0	£0	£0	n/a	0	0
30/04/09	*	£0	£0	£0	n/a	n/a	n/a	n/a	n/a	0

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Financial Ratios

Fundraising Costs/Relevant Income: 33.2%
Fundraising Costs/Total Spending: 30.9%
Senior Staff Costs/Total Spending: 2%
Highest pay band: £100,000-£110,000
Liabilities/Assets: 11%
Liabilities/Income: 5%
Unrestricted Funds/Total Funds: 87%
Reserves/Spending: 4.1 months
Net Current Assets/Spending: 2 months
Quick Ratio: 4.1

Asset Split ?

Established: 15 years

www.pennyappeal.org

info@pennyappeal.org

03000111111

Charity Commission for England and Wales

Tweets

Listed activities

Education/Training
General Charitable Purposes
Overseas Aid/Famine Relief
The Advancement Of Health Or Saving Of Lives
The Prevention Or Relief Of Poverty

GiG Classification

Services for females

How it operates

Makes Grants to Organisations

Where it operates

Afghanistan, Australia, Azerbaijan, Bangladesh, Bosnia And Herzegovina, Burma, Cameroon, Central African Republic, Djibouti, Eritrea, Ethiopia, Greece, Guinea, Guinea-bissau, India, Indonesia, Iraq, Israel, Kenya, Lebanon, Mali, Mauritania, Nepal, Niger, Nigeria, Occupied Palestinian Territories, Pakistan, Rwanda, Senegal, Sierra Leone, Somalia, South Africa, Sri Lanka, Sudan, Syria, Tanzania, The Gambia, Throughout England And Wales, Turkey, ....more

Who it helps

Children/Young People
Elderly/Old People

Who works here?

100 employees
85 volunteers

Who's supporting them? ?

Donations from Grant Makers ?

We have details on the following significant donations. Multi-year donations are allocated to the years for which they are earmarked.

Specific Donations

Amount	When Months	To be used for
CareTech foundation - Match Funding Grant
£175	10/03/2021	Match funding Grant awarded to registered charity in the UK to support the applicant's fundraising efforts

Data sourced from Donors via 360 Giving

How is it governed?

Trustees (5)

Current Trustees appointed

Age Range of Trustees: 39-62

ADEEM YOUNIS Appointed: 2008, Occupation: Director

SAEEDA AMIN Appointed: 2021, Occupation: Chartered Accountant

UMBER FAROOQUE SHERAZ Appointed: 2020, Occupation: Consultant

GILL LAIDLER Appointed: 2021, Occupation: Self Employed

MOHAMMED JAHANGIR (Chair) Appointed: 2020, Occupation: Lead Practitioner Professional

Legal constitution

Charitable company registered in England & Wales on 02/03/2009, number: 1128341
Registered at Companies House on 28/04/2008, number: 06578382

Gift Aid

Registered with HMRC for Gift Aid

Public Reports

2023-10-02 - OFFICIAL WARNING

Policies in force

Complaints handling
Conflicting interests
Paying staff
Risk management
Safeguarding vulnerable beneficiaries
Volunteer management

Filing Record

14 returns made; AR14: 195 days late, AR11: 49 days late, AR10: 120 days late, AR09: 357 days late,

Main office

Penny Appeal Campus
Thornes Park
WAKEFIELD
West Yorkshire
WF2 8QZ

Objectives

(1) TO PREVENT AND/OR RELIEVE POVERTY BY PROVIDING HUMANITARIAN ASSISTANCE AND OTHER MEANS: TO ADVANCE AND PROMOTE EDUCATION.(2) THE RELIEF OF FINANCIAL NEED AND SUFFERING AMONG VICTIMS OF NATURAL OR OTHER KINDS OF DISASTER (3) TO DEVELOP THE CAPACITY AND SKILLS OF MEMBERS OF THE SOCIALLY AND ECONOMICALLY DISADVANTAGED COMMUNITIES.(4) TO PROMOTE HUMAN RIGHTS(5) TO PROMOTE SUBSTAINABLE DEVELOPMENT(6) TO BENEFIT THE RESIDENTS IN LOCALITIES WHICH THE CHARITY CARRIES OUT ITS CHARITABLE OBJECTIVES(7) TO PROVIDE OR ASSIST IN THE PROVISION FACILITIES IN THE INTEREST OF SOCIAL WELFARE(8) THE PROMOTION OF RELIGIOUS HARMONY FOR THE PUBLIC BENEFIT(9) TO PROMOTE SOCIAL INCLUSION(10) TO HELP YOUNG PEOPLE(11) TO PROMOTE SUCH OTHER CHARITABLE PURPOSES AS MAY FORM TIME TO TIME BE DETERMINED AND AGREED BY THE TRUSTEES

Defined Area of Benefit:

JEHLUM DISTRICT, PAKISTAN

Data Sources