Blog Posts

What is Effective Altruism?
In this article we explain the basics of Effective Altruism, which seeks to combine the instincts of our hearts to support charitable causes with hard evidence that allows our brains to support those decisions.....more
Pros and Cons of Matched Giving
Double your donation is generally how the message goes. If you give £10 to a certain charity another party will add the same amount. Sounds great, what's not to like about it? Well - in some cases that....more
Why we rate For Baby’s Sake
The latest addition to our list of Selected Charities is For Baby's Sake. We've been monitoring this charity for some while....more

The Big Give breaks record (again)
The 2020 Big Give Christmas Appeal was the most successful yet - raising £20.1 million, £4.5 million more than in 2019.....more

Advent of Change keeps on impressing
We first met Kristina Salceanu, founder of Advent of Change, in 2018. We were immediately taken both with the genius of the....more

How to become a Philanthropist
In this Blog we outline a strategy to help people who are new to philanthropy and for those who feel dissatisfied with the impact they are having. Effective philanthropy is immensely rewarding for donors,....more
How we Select Charities
There are thousands of highly effective charities in the UK and no-one will be aware of all of them. Each donor has their own preferences, based on what tugs at their heart strings, so we've tried to make....more
Why we created Giving is Great
In 2018 I became increasingly frustrated that most of the organisations that we were supporting had been referred through contacts. I decided to try and look proactively for effective charities and immediately....more
What is Theory of Change?
ToC is a relatively new concept that helps to define how a programme or intervention will achieve the desired result. It involves a careful examination of each step in the process and of the evidence supporting....more
Measuring Impact
When profit is not available it becomes difficult to measure effectiveness, so most charities don’t bother; at best they....more

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