Finance Score: 1
Governance Score: 4
Support Score: 14
  • Multiple Deficits: -2
  • Fundraising costs low: +3
  • Narrow trustee age band: -2
  • Dynamic board: +3
  • Gender balanced board: +3
  • Grant maker support: +14
Overall GiG Score: 19 ?



For Baby’s Sake focuses on providing intensive therapeutic support to expectant parents facing domestic abuse issues. They aim to tackle the root causes of adverse childhood experiences, with a unique emphasis on both parents during pregnancy. Their transition to a regional delivery model implemented in recent years has the potential to significantly expand their impact nationally, aligning with their scaling goals. Under the leadership of CEO Lauren Seager-Smith, the organisation has witnessed improvements in team strength and operational effectiveness. Strategic restructuring has bolstered fundraising and marketing capacities, while an expanded Board aims to enhance inclusively and effectiveness by including more Trustees with lived experiences. Their impact is evidenced by reductions in domestic abuse police callouts and validated by improvements in children's social and emotional development. Through continuous improvements in operations and systems, including integrating virtual services into their regional model, the organisation aims to further enhance service delivery and impacts.

Source: Giving is Great


Supporting expectant parents where domestic abuse is a risk through innovative therapeutic programmes to reduce adverse childhood experiences
Analysis by Giving is Great


  • This charity is endorsed by a respected charity impact evaluator
  • Fundraising costs are unusually low relative to funds raised
  • A significant proportion of recent income was derived from major grant makers including the Government
  • The Board appears to be well diversified in terms of gender and dynamic in terms of composition

Regulatory & Governance issues to consider:

  • The Board has little diversity in terms of age

Financial issues to consider:

  • On several occasions in recent years income has been less than spending

Financial Data ?

Income & Spending ?
Sources of Income ?
Y/E Income
Cost £k
Funds £k
Funds £k
Staff Volun-

Financial Ratios
Fundraising Costs/Relevant Income: 3%
Fundraising Costs/Total Spending: 3.2%
Senior Staff Costs/Total Spending: 18%
Highest pay band: £80,000-£90,000
Liabilities/Assets: 3%
Liabilities/Income: 1%
Unrestricted Funds/Total Funds: 100%
Reserves/Spending: 4.1 months
Net Current Assets/Spending: 4 months
Quick Ratio: 30
Asset Split ?
Comment: Prior to 2020 the charity was funded entirely by founder, Stelio Stefanou. A large one-off grant from the DCMS in 2021 was used to enhance the quality of their programmes. They now deliver via a regional teams model that hopes to impact statutory funding contributions as the organisation grows

Source: Giving is Great

Established: 16 years

01438 873420

Charity Commission for England and WalesCompanies HouseFacebookInstagramX
How you can help
What it does
Our resources are overwhelmingly committed to 'For Baby's Sake', our major and expanding programme to help parents to break the cycle of domestic abuse and give babies the best start in life. Our catalytic philanthropy addresses the root causes of complex problems. We inspire progress in policy and practice by sharing our pioneering learning and resources and through our partnership working.
Listed activities
  • General Charitable Purposes
  • The Advancement Of Health Or Saving Of Lives
GiG Classification
  • Emotional support, counselling or therapy
How it operates
  • Acts as an umbrella or resource body
  • Makes Grants to Organisations
  • Provides advocacy/advice/information
  • Provides services
  • Sponsors or undertakes research
Where it operates
  • Bridgend, Throughout England,
Who it helps
  • Children/Young People
  • Other Charities Or Voluntary Bodies
  • Other Defined Groups
  • The General Public/Mankind

Who's supporting them? ?

Endorsed by:
  • UBS Optimus
Donations from Grant Makers ?

We have details on the following significant donations. Multi-year donations are allocated to the years for which they are earmarked.

Major supporters in last 5 years
Esmee Fairbairn£200,000
The EQ Foundation£125,000
Dulverton Trust£25,000
Specific Donations
Amount When
To be used for
The EQ Foundation - Grant to The For Baby's Sake Trust
£5,000 24/05/2024
Unrestricted funding sent via Big Give
The EQ Foundation - Grant to The For Baby's Sake Trust
£20,000 12/04/2024
Unrestricted funding
Dulverton Trust - The For Baby’s Sake Programme
£25,000 26/10/2023
The For Baby’s Sake Programme
Esmee Fairbairn - Grant to The For Baby's Sake Trust
£200,000 04/10/2023
Towards unrestricted core costs to create and share the evidence of what it takes to empower lasting change for the most disadvantaged babies, children and families and drive wider practice, system ....more
The EQ Foundation - Grant to The For Baby's Sake Trust via helping Herts
£25,000 04/10/2023
Unrestricted funding
The EQ Foundation - Grant to The For Baby's Sake Trust
£25,000 16/07/2022
The EQ Foundation - Grant to The For Baby's Sake Trust
£50,000 15/04/2021
Developing For Baby's Sake Connect
Show more rows

Data sourced from Donors via 360 Giving

How do they operate?

For Baby's Sake Programme

Objectives: To break cycles of domestic abuse and trauma, notably traumatic Adverse Childhood Experiences; to support the baby’s emotional and social development through receiving attuned, sensitive parenting; to improve life-chances for all family members.

Intervention period: Depends of needs of family, but can access services from pregnancy up to child's second birthday

Beneficiaries: Parents who are in an abusive relationship (notably those with multiple complex needs and trauma histories); their baby (protection and support starting in the womb), also other children in the family; wider societal benefits

Description: For Baby’s Sake is an evidence-based response to domestic abuse and trauma that hopes to intervene with therapeutic interventions and help parents give their babies the best start in life. The programme takes an intensive, whole family approach during pregnancy, whether together as a couple or not, and support the family until the child's second birthday. Two practitioners work therapeutically with each set of parents and the relationships they build, supported by specifically designed resources, enable parents to process feelings about their past (especially their own childhoods) and empower them to take responsibility for themselves so they can enjoy caring for their baby

How effective are they?
Y/EFamilies joining programme this yearTotal families engaged
Notes: For Baby's Sake reporting suggests programme attrition is low (notably for a domestic abuse service, and especially for fathers) with parents still engaging or planning completion of the programme due to needs being met. Reporting also shows significant reductions in domestic abuse police callouts by beneficiaries, and babies of families on or completed the programme being assessed at age one (using the validated ‘ASQ’ measure) to have reached or exceeded thresholds for expected communications, social and emotional development.

See what you could achieve with a donation of: £
How do we calculate this?

Who works here?

    Deputy CEO
Amanda runs the charity and was its first employee. She led the multi-agency and interdisciplinary teamwork between experts to create For Baby’s Sake. She represents the voluntary sector on Hertfordshire’s Domestic Abuse Executive Board. Amanda’s career has focused on bringing together the public, private and voluntary sectors to improve public services and strengthen local communities.  She worked at the CBI for 18 years, including as ....more
    Director of Strategic Partnerships
    Appointed: January 2014
Elaine is Director of Social Investment. She plays a leading role in creating and maintaining the charity’s strategic partnerships, including negotiating collaborative agreements with local authority partners. She managed the contract for the evaluation of For Baby’s Sake. Elaine has extensive operational management, commissioning and strategic leadership experience in the voluntary and community sector, health service and local ....more
    Director of Operations
    Appointed: June 2015
Judith has operational leadership of the delivery and development of the programme, manages the Team Managers and oversees case supervision across all sites. Judith previously worked in the NHS for 33 years, having been a Staff Nurse, Midwife, Health Visitor ,Practice Teacher, Safeguarding Children's Nurse and Team Leader for Health Visitors and School Nurses before establishing and being the Supervisor of Hertfordshire Family Nurse ....more
    Appointed: May 2023
Lauren was previously CEO of Kidscape, the charity that provides help with bullying, where she led the charity to develop its strategy and governance, expand its services and grow its income. Before then, she was National Coordinator of the Anti-Bullying Alliance. Her record of representing sensitive and complex needs of children and families to a public audience includes extensive media experience, including press, television and radio. She ....more

How is it governed?

Trustees (6)
Current Trustees appointed
Gender Split

Age Range of Trustees: 55-67
Adam has extensive senior management experience in the banking, investment and professional services sectors. After reading Law at Clare College, he was called to the Bar in 1986. He then pursued a career in investment banking as CFO of Accord plc and following its sale, founded the law firm, Riverview Law which was sold to EY in 2018.
Lin is a qualified lawyer. She was Chief Executive and Permanent Secreta ry of HMRC between 2012 and 2016, having been Permanent Secretary at the Department of Transport, Chief Executive of the UK Border Agency and Director-General, Immigration and Nationality Directorate, at the Home Office.
  • DR GILLIAN ROSE Appointed: 2024 Occupation: Trustee / Non Executive Director
Sally is a qualified solicitor and gained experience in insolvency and corporate recovery before becoming a Partner in an international law firm, within their Restructuring Group. She currently holds non-executive and advisory positions, specialising in risk prevention, management and response and supporting clients to understand the threats to....more
Philip provides mentoring and consultancy support to Logincident, a software start-up company. Philip has a wealth of experience in the infrastructure and waste management sectors, including from 2008 to 2012 as Chief Executive of May Gurney Integrated Services plc, an AIM-listed support services and construction business. Prior to joining May....more
Legal constitution
  • Charitable company registered in England & Wales on 28/10/2008, number: 1126459
  • Registered at Companies House on 02/10/2008, number: 06713945
Gift Aid
  • Registered with HMRC for Gift Aid
Policies in force
  • Bullying and harassment policy and procedures
  • Campaigns and political activity policy and procedures
  • Complaints handling
  • Complaints policy and procedures
  • Conflicting interests
  • Financial reserves policy and procedures
  • Internal charity financial controls policy and procedures
  • Internal risk management policy and procedures
  • Investing charity funds policy and procedures
  • Investment
  • Paying staff
  • Risk management
  • Safeguarding policy and procedures
  • Safeguarding vulnerable beneficiaries
  • Serious incident reporting policy and procedures
  • Social media policy and procedures
  • Trustee conflicts of interest policy and procedures
  • Trustee expenses policy and procedures
  • Volunteer management
Filing Record
14 returns made; AR17: 0 days late, AR16: 1 days late,
Main office

Unit 1B
Meadway Court
Rutherford Close



Defined Area of Benefit:


Data Sources

Charity Commission for England and Wales
360 Giving

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