Finance Score: -2

Governance Score: 8

Support Score: 5

Deficit latest year: -2
No PartB

No conflicts policy: -1
Good trustee age range: +3
Dynamic board: +3
Gender balanced board: +3

Grant maker support: +5

Overall GiG Score: 11

HISTORY OF ADVERTISING TRUST

The History of Advertising Trust is the largest archive of UK advertising material in the world and is an educational Trust formed in 1976, becoming a registered charity in 1978. It encourages and subsidises the study of UK advertising and brand communications. Through HAT Archive, it rescues, preserves and conserves the industry's history and its best work.

Analysis by Giving is Great

Positives:

The charity has received modest backing from several prominent grant makers recently
There have been no material income shortfalls in recent years
The Board appears to be well diversified in terms of age and gender and dynamic in terms of composition

Regulatory & Governance issues to consider:

This charity does not have a Conflict of Interests policy

Financial issues to consider:

A PartB annual return has not been required and so detailed financial information is not available from the online data
Income was lower than spending in the latest year

Established: 46 years

www.hatads.org.uk

enquiries@hatads.org.uk

01508548623

Charity Commission for England and Wales

Financial Data ?

Income & Spending ?

Sources of Income ?

Y/E	Income £k	Spending £k	Surplus/ Deficit	Fundraising Cost £k	Total Funds £k	Unrestricted Funds £k	Mths Rsrvs	Staff	Volun- teers
31/12/22	£311	£350	£-38	n/a	n/a	n/a	n/a	n/a	3
31/12/21	£345	£326	£20	n/a	n/a	n/a	n/a	n/a	4
31/12/20	£304	£289	£15	n/a	n/a	n/a	n/a	n/a	4
31/12/19	£357	£325	£32	n/a	n/a	n/a	n/a	n/a	4
31/12/18	£381	£317	£64	£0	£0	£0	n/a	0	5
31/12/17	£327	£299	£27	£0	£0	£0	n/a	0	0
31/12/16	£290	£267	£23	£0	£0	£0	n/a	0	0
31/12/15	£309	£261	£48	£0	£0	£0	n/a	0	0
31/12/14	£256	£213	£43	£0	£0	£0	n/a	0	0
31/12/13	£258	£254	£4	£0	£0	£0	n/a	0	0
31/12/12	£304	£356	£-52	£0	£0	£0	n/a	0	0
31/12/11	£334	£329	£6	£0	£0	£0	n/a	0	0
31/12/10	£389	£284	£105	£0	£0	£0	n/a	0	0
31/12/09	£296	£289	£7	£0	£0	£0	n/a	0	0
31/12/08	£287	£283	£4	£0	£0	£0	n/a	0	0
31/12/07	£273	£271	£2	£0	£0	£0	n/a	0	0
31/12/06	£211	£269	£-58	£0	£0	£0	n/a	0	0
31/12/05	£226	£222	£5	£0	£0	£0	n/a	0	0
31/12/04	£264	£236	£28	£0	£0	£0	n/a	0	0

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Highest pay bracket: less than £60,000

Listed activities

Arts/Culture/Heritage/Science
Economic/Community Development/Employment
Education/Training
Environment/Conservation/Heritage

How it operates

Acts as an umbrella or resource body
Provides services
Sponsors or undertakes research

Where it operates

Norfolk,

Who it helps

Children/Young People
People Of A Particular Ethnic Or Racial Origin
People With Disabilities
The General Public/Mankind

Who works here?

Unknown number of employees
3 volunteers

Who's supporting them? ?

Donations from Grant Makers ?

We have details on the following significant donations. Multi-year donations are allocated to the years for which they are earmarked.

Specific Donations

Amount	When Months	To be used for
The Foyle Foundation - Learning (MGS)
£22,500	18/09/2023	towards roller racking for the Ebiquity Archive
National Lottery Heritage Fund - Grant to History of Advertising Trust
£5,900	24/05/2019	Victorian Trade Cards
National Lottery Heritage Fund - Grant to History of Advertising Trust
£8,000	22/08/2017	Inspiring Minds' in conversation with creative legends
Quartet Community Foundation - Grant to The History of Advertising Trust
£3,000	29/07/2016	As requested by the donor towards preserving the advertising heritage of the UK.

Data sourced from Donors via 360 Giving

How is it governed?

Trustees (11)

Current Trustees appointed

Gender Split

Based on 10/11 persons

Age Range of Trustees: 32-70

HARJOT SINGH Appointed: 2023, Occupation: Director, Other trusteeship: THE ARTANGEL TRUST,

JOANNE LOUISE ARDEN Appointed: 2023, Occupation: Director

KATHARINE STANNERS Appointed: 2023, Occupation: Company Director

PAUL JEFFREY BAINSFAIR Appointed: 2017, Occupation: Advertising

PHILIP ANTHONY RABY SMITH Appointed: 2017, Occupation: Director

RUPERT EARLE Appointed: 2015, Occupation: Solicitor

SALLY CHAN Appointed: 2022, Occupation: Senior Teaching Fellow

SHIRLEY WATSON Appointed: 2016, Occupation: Chartered Accountant

STEPHEN WILLIAM WOODFORD Appointed: 2013, Occupation: Ceo

SABINA USHER Appointed: 2023, Occupation: Director

THOMAS KNOX Appointed: 2020, Occupation: Company Director

Legal constitution

Charitable company registered in England & Wales on 17/07/1978, number: 276194
Registered at Companies House on 23/02/1978, number: 01354445

Gift Aid

Registered with HMRC for Gift Aid

Policies in force

Paying staff
Risk management
Volunteer management

Filing Record

19 returns made; all on time

Main office

The History of Advertising Trust
Unit 12, The Raveningham Centre
Beccles Road
Raveningham
NORWICH
NR14 6NU

Objectives

TO ADVANCE THE EDUCATION OF THE PUBLIC IN FIELDS OF THE HISTORY AND SIGNIFICANCE OF ADVERTISING AND MARKETING AND THE DEVELOPMENT OF THE ADVERTISING INDUSTRY.

Defined Area of Benefit:

NOT DEFINED

Data Sources