Our mission is help make philanthropy more impactful and rewarding for donors. One way we can do that is to highlight how to identify effective charities.

Education News
How much of my donation actually goes to charity?
If you are considering what charity you should donate to, this is probably the question you want to ask, but the answer should not drive your decision. In other walks of life curiosity about costs....more

What are the tax benefits of donating to charity?
Donations to charity are tax deductible in most cases, so it's important to make full use of them. Most people have heard of Gift Aid. This allows registered charities to claim an extra 25p for every....more

Carbon Offsets alone are not enough
Every day, more people and organisations are showing their recognition of the climate crisis by committing to become 'Carbon Neutral'. The first and most important part of that process is to reduce your....more

Which areas of philanthropy are most effective?
The text of this post is taken from an article on the Effective Altruism forum. It suggests that you can achieve the most impact by supporting causes that fight extreme poverty, improving animal welfare....more

Running out of time to save our planet
Although the latest IPCC report has a few encouraging data points, you can't get away from the overwhelming likelihood that, barring a miracle or an extremely unlikely immediate change in human behaviour,....more

What is the Disasters Emergency Committee?
The Disasters Emergency Committee ("DEC") is a registered UK charity that acts as an umbrella fund raising organisation for....more

EQ Foundation named as Money Marketing Charity Champion of the Year
We were delighted to win this award and the accompanying comments: "The judges were impressed by this submission for Charity....more

Effective charities achieve 100x more impact
In all walks of life the best run organisations achieve more than those that are just average but the differences are often quite modest. Why? Because the commercial marketplace is brutal - inefficient....more

So you want to volunteer?
Helping others fulfils a deep need in our souls and usually results in a feeling of connection and self worth. There are tens of thousands of opportunities to volunteer, in this article we suggest how....more

Tythe creates Climate Action Charity Portfolio
The G7 summit in Cornwall has helped to remind us that averting catastrophic climate change is a massive challenge, requiring concerted efforts by all of us. Modifying our own lifestyles is the best place....more

Top Tips
Here are some ideas to help you gain more satisfaction from your philanthropy and confidence that the causes you have selected are impactful. Engage your brain, as well as your heart You....more

Pros and Cons of Matched Giving
Double your donation is generally how the message goes. If you give £10 to a certain charity another party will add the same amount. Sounds great, what's not to like about it? Well - in some cases that....more

Making charitable bequests in Wills
Many people make bequests to charities in Wills, partly because it can be highly tax efficient but to make best use of these incentives there are a few things to watch out for. Gifts fall outside of....more

Tythe launches with Environmental charity focus
Tythe is the latest initiative from the EQ Foundation - bringing a curated list of 9 highly effective Environmental charities....more

What is Effective Altruism?
In this article we explain the basics of Effective Altruism, which seeks to combine the instincts of our hearts to support charitable causes with hard evidence that allows our brains to support those decisions.....more

Why we rate For Baby’s Sake
The latest addition to our list of Selected Charities is For Baby's Sake. We've been monitoring this charity for some while....more

The Big Give breaks record (again)
The 2020 Big Give Christmas Appeal was the most successful yet - raising £20.1 million, £4.5 million more than in 2019.....more

Advent of Change keeps on impressing
We first met Kristina Salceanu, founder of Advent of Change, in 2018. We were immediately taken both with the genius of the....more

How to become a Philanthropist
In this Blog we outline a strategy to help people who are new to philanthropy and for those who feel dissatisfied with the impact they are having. Effective philanthropy is immensely rewarding for donors,....more

How We Select Charities
There are thousands of highly effective charities in the UK and so we've tried to make the Giving is Great search engine efficient for finding them. When it comes to selecting charities that we wish to....more

Why we created Giving is Great
In 2018 I became increasingly frustrated that most of the organisations that we were supporting had been referred through contacts. I decided to try and look proactively for effective charities and immediately....more

What is Theory of Change?
ToC is a relatively new concept that helps to define how a programme or intervention will achieve the desired result. It involves a careful examination of each step in the process and of the evidence supporting....more

Measuring Impact
When profit is not available it becomes difficult to measure effectiveness, so most charities don’t bother; at best they....more