Overall GiG Score: 9 ?
Finance Score: -4
Governance Score: 6
Support Score: 7
  • Low unrestricted reserves: -2
  • Multiple Deficits and declines: -5
  • Fundraising costs low: +3
  • Good trustee age range: +3
  • Gender balanced board: +3
  • Grant maker support: +7

MUSEUM OF BRANDS 

The object of the charity are to advance the education of the public in design and in particular the subjects of advertising and packaging history. Establish and maintain a museum of advertising and packaging to be open to the public for displaying exhibitions.
Analysis by Giving is Great

Positives:

  • Fundraising costs are low relative to funds raised
  • A significant proportion of recent income was derived from major grant makers including the Government
  • The Board appears to be well diversified in terms of age and gender

Financial issues to consider:

  • Unrestricted reserves appear to be dangerously low at the latest year end
  • Income has been volatile and on several occasions in recent years less than spending
Established: 22 years

www.museumofbrands.com

anna@museumofbrands.com

02072439611

Charity Commission for England and WalesCompanies HouseFacebookInstagramX
UN SDGs
?

Financial Data ?

Income & Spending ?
Sources of Income ?
Y/E Income
£k
Spending
£k
Surplus/
Deficit
Fundraising
Cost £k
Total
Funds £k
Unrestricted
Funds £k
Mths
Rsrvs
Staff Volun-
teers
31/12/22£793£901£-108£34£190£1742.313128
31/12/21*£801£528£273£42£298£2435.51296
31/12/20£554£691£-137£35£25£-11-0.21399
31/12/19£900£1,002£-102£36£162£811150
31/12/18£1,095£1,028£66£36£264£1341.61496
31/12/17£1,005£995£11£23£197£1812.2130
31/12/16£1,163£1,058£106£56£277£1962.2160
31/12/15£466£685£-220£0£0£0n/a00
31/12/14£546£530£16£290£390£3908.860
31/12/13£498£458£40£0£0£0n/a00
31/12/12£485£473£12£0£0£0n/a00
31/12/11£429£408£22£0£0£0n/a00
31/12/10£302£311£-10£0£0£0n/a00
31/12/09£289£282£7£0£0£0n/a00
31/12/08£268£278£-10£0£0£0n/a00
31/12/07?£329£238£91£0£0£0n/a00
31/03/06£326£201£125£0£0£0n/a00
31/03/05£90£9£81£0£0£0n/a00
31/03/04*£0£11£-11£0£0£0n/a00

Financial Ratios
Fundraising Costs/Relevant Income: 8%
Fundraising Costs/Total Spending: 3.8%
Highest pay band: Less than £60,000
Liabilities/Assets: 80%
Liabilities/Income: 98%
Unrestricted Funds/Total Funds: 92%
Reserves/Spending: 2.3 months
Net Current Assets/Spending: 4 months
Quick Ratio: 0.8
Asset Split ?
What it does
  • Arts/Culture/Heritage/Science
  • Education/Training
Who works here?
  • 13 employees
  • 128 volunteers
Who it helps
  • The General Public/Mankind
How it operates
  • Provides advocacy/advice/information
Where it operates
  • Kensington And Chelsea,

Who's supporting them? ?

Donations from Grant Makers ?

We have details on the following significant donations. Multi-year donations are allocated to the years for which they are earmarked.

Major supporters in last 5 years
DCMS£285,500
City Bridge Trust£120,000
Garfield Weston Foundation£40,000
Specific Donations
Amount When
Months
To be used for
City Bridge Trust - Grant to Museum of Brands
£120,000 13/05/2021
36
£120,000 over three further and final years (3 x£40,000) towards the cost of a Community Development Officer and project costs of Brand Memories. Release of the grant each year is conditional upon ....more
DCMS - CRF21 Museum of Brands, Packaging and Advertising
£93,500 08/03/2021
Culture Recovery Fund for Heritage 2020-21
DCMS - CRF21 Museum of Brands, Packaging and Advertising
£73,000 08/03/2021
Culture Recovery Fund for Heritage 2020-21
Garfield Weston Foundation - Multi-Year Grant (3 Years) award
£40,000 29/01/2021
Living Brands
DCMS - CRF20: Museum of Brands, Packaging and Advertising
£119,000 14/10/2020
Culture Recovery Fund for Heritage 2020-21
City Bridge Trust - Grant to Museum of Brands, Packaging and Advertising
£80,000 14/11/2018
24
£80,000 over two years (2 x £40,000) to cover the salary costs of a full-time Project Officer and a contribution to project costs for Brand Memories.
Garfield Weston Foundation - Multi-Year Grant (2 Years) award
£120,000 19/09/2018
Brand Memories
Show more rows

Data sourced from Donors via 360 Giving

How is it governed?

Trustees (7)
Current Trustees appointed
Gender Split
Based on 6/7 persons

Age Range of Trustees: 39-73
Legal constitution
  • Charitable company registered in England & Wales on 23/08/2002, number: 1093538
  • Registered at Companies House on 25/03/2002, number: 04402961
Gift Aid
  • Registered with HMRC for Gift Aid
Policies in force
  • Complaints handling
  • Conflicting interests
  • Paying staff
  • Risk management
  • Safeguarding vulnerable beneficiaries
  • Volunteer management
Filing Record
19 returns made; AR21: 61 days late, AR04: 1 days late,
Main office

Museum of Brands
111-117 Lancaster Road
London
W11 1QT

Objectives

THE OBJECTS OF THE CHARITY ARE TO ADVANCE THE EDUCATION OF THE PUBLIC IN DESIGN AND IN PARTICULAR THE SUBJECTS OF ADVERTISING AND PACKAGING. (PLEASE SEE COPY OF THE SPECIAL RESOLUTION ON FILE FOR DETAILS).

Defined Area of Benefit:

NATIONAL

Data Sources

Charity Commission for England and Wales
360 Giving
CharityBase
Authorised officials of this charity can add information to this page (including a Donate Now button) for no cost

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