Finance Score: 1
Governance Score: 6
Support Score: 12
  • Low unrestricted reserves: -2
  • Volatile income & significant deficit in latest year: -5
  • Fundraising costs low: +3
  • Future income +5
  • Good trustee age range: +3
  • Dynamic board: +3
  • Grant maker support: +12
Overall GiG Score: 19 ?

THE MEDIA TRUST 

We inspire the media and communications industry to share their time, knowledge and creativity to benefit charities and underrepresented communities.
Analysis by Giving is Great

Positives:

  • The charity has received backing from multiple prominent grant makers recently and there are significant future grants due to be received
  • There have been no material income shortfalls in recent years
  • Fundraising costs are unusually low relative to funds raised
  • The Board appears to be well diversified in terms of age and dynamic in terms of composition

Regulatory & Governance issues to consider:

  • Over half the Board have joined recently

Financial issues to consider:

  • Unrestricted reserves appear to be dangerously low at the latest year end
  • Income has been volatile recently and was significantly lower than spending in the latest year
Established: 29 years

www.mediatrust.org

hello@mediatrust.org

02078715602

Charity Commission for England and WalesCompanies HouseFacebookInstagramX
UN SDGs
?

Financial Data ?

Income & Spending ?
Sources of Income ?
Y/E Income
£k
Spending
£k
Surplus/
Deficit
Fundraising
Cost £k
Total
Funds £k
Unrestricted
Funds £k
Mths
Rsrvs
Staff Volun-
teers
31/03/23£1,269£1,790£-521£12£765£2912310
31/03/22£1,848£1,696£152£12£1,286£3502.5271,000
31/03/21£1,621£1,355£266£70£1,134£2522.2230
31/03/20£1,930£1,673£256£292£868£2331.7250
31/03/19£1,907£1,744£163£221£612£2231.5230
31/03/18£1,760£1,878£-119£362£449£2031.3240
31/03/17£2,437£2,522£-84£262£568£3571.7350
31/03/16£3,125£2,950£175£241£652£4631.9390
31/03/15£3,364£3,686£-322£140£477£3391.1500
31/03/14£3,335£3,241£94£101£799£5542.1430
31/03/13£3,331£3,698£-367£89£705£4171.4460
31/03/12£4,502£4,780£-278£89£1,072£7231.8580
31/03/11*£4,789£5,437£-649£82£1,349£9792.2730
31/03/10£5,386£4,644£742£77£1,998£1,0122.6540
31/03/09*£4,659£4,829£-170£87£1,256£7401.8570
31/03/08£4,810£5,314£-503£115£1,426£6311.4620
31/03/07£4,474£3,988£486£116£1,929£6922.1450
31/03/06*£1,676£2,137£-461£0£0£0n/a00
31/03/05*£2,608£1,481£1,127£0£0£0n/a00
31/03/04£1,371£1,287£84£0£0£0n/a00

Financial Ratios
Fundraising Costs/Relevant Income: 1.1%
Fundraising Costs/Total Spending: 0.7%
Senior Staff Costs/Total Spending: 10%
Highest pay band: £80,000-£90,000
Liabilities/Assets: 21%
Liabilities/Income: 16%
Unrestricted Funds/Total Funds: 38%
Reserves/Spending: 2 months
Net Current Assets/Spending: 5 months
Quick Ratio: 3.1
Asset Split ?
Listed activities
  • Education/Training
How it operates
  • Acts as an umbrella or resource body
  • Provides advocacy/advice/information
  • Provides services
Where it operates
  • Northern Ireland, Scotland, Throughout England And Wales,
Who it helps
  • Children/Young People
  • Other Charities Or Voluntary Bodies
  • Other Defined Groups
  • The General Public/Mankind
Who works here?
  • 31 employees

Who's supporting them? ?

Donations from Grant Makers ?

We have details on the following significant donations. Multi-year donations are allocated to the years for which they are earmarked.

Major supporters in last 5 years
City Bridge Trust£844,475
John Lyon's Charity£451,800
Garfield Weston Foundation£366,401
Mercer's Charitable Foundation£299,769
Joseph Rowntree Foundation£100,000
Nesta£65,000
DCMS£65,000
Specific Donations
Amount When
Months
To be used for
Mercer's Charitable Foundation - Grant to Media Trust
£299,769 18/05/2023
Providing support and capacity building within media for young people and education grantees.
City Bridge Trust - Grant to Media Trust
£585,125 06/03/2023
60
£585,125 over five years (£110,209; £113,520; £116,928; £120,428; £124,040) to contribute to the delivery costs of the Stronger Voices Training Programme for 100 equalities organisations.
WCIT Charity - Grant to the Media Trust
£10,000 23/02/2023
Funding for a 'Websites Unlocked' toolkit plus digital drop-in sessions, so that small charities can maximise the use of their websites for social good.
John Lyon's Charity - Uplift grant to The Media Trust
£7,000 17/12/2022
Cost-of-Living Uplift
Garfield Weston Foundation - Main Grants award
£60,000 23/09/2022
Weston Communicating Climate - Phase Three
Garfield Weston Foundation - Multi-Year Grant (3 Years) award
£68,000 03/12/2021
Volunteering Programme
Joseph Rowntree Foundation - Grant to Media Trust
£100,000 27/11/2021
Media Trust’s Inclusive & Intersectional Reporting Programme
Garfield Weston Foundation - Main Grants award
£50,000 08/10/2021
Weston Communicating Climate - Phase Two
City Bridge Trust - Grant to Media Trust
£19,350 28/09/2020
towards the London element of a project to address the post-covid communications needs of the voluntary and community sector, as outlined in your application
Garfield Weston Foundation - Main Grants award
£88,401 18/09/2020
Climate Chnage Communications
John Lyon's Charity - Capacity Building grant to The Media Trust
£210,000 18/06/2020
36
Communications Capacity Building
City Bridge Trust - Grant to Media Trust
£17,000 02/06/2020
A grant of £17,000.00 to fund the essential and urgent costs outlined in the application, so that the organisation can carry on providing support to Londoners
Nesta - AC01008
£65,000 13/02/2020
4
Future News Fund programme grant to Media Trust Grant Ref AC01008
City Bridge Trust - Grant to Media Trust
£223,000 28/11/2019
36
£223,000 over three further and final years (£73,300; £74,300; £75,400) to contribute to the delivery costs of the Stronger Voices Training Programme for 45 equalities organisations, including ....more
John Lyon's Charity - Capacity Building grant to The Media Trust
£177,000 13/11/2019
36
Volunteer Films Project
Garfield Weston Foundation - Multi-Year Grant (2 Years) award
£100,000 16/10/2019
Volunteer Programme
DCMS - Future News Pilot Fund
£65,000 22/07/2019
Fund developed to promote innovations that can address the problems of poor quality news
John Lyon's Charity - Main grant to The Media Trust
£57,800 14/06/2019
12
Communications Capacity Building Project REVIEWABLE
DCMS - ALB - BFI - YACF
£20,208 01/04/2019
hands-on filmmaking courses for 16-19 year olds, which aim to develop their knowledge and skills required to be part of the future of the UK film industry
DCMS - Digital Leadership Fund - Media Trust
£101,124 01/01/2019
Media Trusts Digital Skills programme is free to charities. Funding from Google.org and Marketing Trust enables us to provide this for free, ensuring it is accessible to charities regardless of their ....more
City Bridge Trust - Grant to Media Trust
£148,700 23/11/2017
24
£148,700 over two years (£75,000; £73,700) to contribute to the delivery costs of the Stronger Voices Training Programme for 30 equalities organisations, including Advocacy Masterclasses, digital ....more
Garfield Weston Foundation - Multi-Year Grant (2 Years) award
£80,000 31/05/2017
Strengthening the UK Charity Sector - Media Volunteering Programme
Comic Relief - Transforming Hidden Talent: supporting young people in London, Birmingham and Manchester to develop meaningful and fulfilling careers
£410,000 15/07/2015
48
Transforming Hidden Talent will support 400 young people in London, Birmingham and Manchester over 4 years to develop and sustain meaningful careers. It responds to problems of unemployment, ....more
Comic Relief - Radio Africa Initiative – Project Everyone
£72,060 15/07/2015
6
Project Everyone aims to get the news of the SDGs out to as many people on the planet within 7 days of them being launched. We are supporting 1 strand of Project Everyone via Media Trust: Radio ....more
City Bridge Trust - Grant to Media Trust
£50,000 26/05/2015
£50,000 over 12 months towards a marketing and business development programme that will allow Media Trust to explore opportunities for earned income and the potential to take on social investment.
National Lottery Community Fund - The Peoples Millions Media and Campaign Training
£67,398 10/11/2014
12
Not Available
National Lottery Community Fund - Brilliant Britain - UK Great Ideas
£1,956,000 05/06/2013
36
The Brilliant Britain project aims to increase the reach and impact of projects funded by the Big Lottery Fund and communities throughout the UK by giving them access to unique TV - via its Community ....more
National Lottery Community Fund - Local Community Hubs and Newswire
£1,994,899 11/04/2011
60
The Media Trust will create a UK-wide network of local community news hubs bringing together broadcasting and online capacity. This unique project brings together the Media Trust's work with ....more
Show more rows

Data sourced from Donors via 360 Giving

How is it governed?

Trustees (11)
Current Trustees appointed
Gender Split
Based on 10/11 persons

Age Range of Trustees: 41-62
  • KAMAL AHMED Appointed: 2017, Occupation: Editorial Director
  • TOVE OKUNNIWA Appointed: 2022, Occupation: Bbc Director Of Group Partnerships
Legal constitution
  • Charitable company registered in England & Wales on 12/12/1994, number: 1042733
  • Registered at Companies House on 08/02/1994, number: 02895790
Gift Aid
  • Registered with HMRC for Gift Aid
Policies in force
  • Bullying and harassment policy and procedures
  • Complaints handling
  • Complaints policy and procedures
  • Conflicting interests
  • Financial reserves policy and procedures
  • Internal charity financial controls policy and procedures
  • Internal risk management policy and procedures
  • Investment
  • Paying staff
  • Risk management
  • Safeguarding policy and procedures
  • Safeguarding vulnerable beneficiaries
  • Serious incident reporting policy and procedures
  • Social media policy and procedures
  • Trustee conflicts of interest policy and procedures
  • Volunteer management
Filing Record
20 returns made; AR11: 1 days late, AR09: 2 days late, AR06: 1 days late, AR05: 2 days late,
Main office

Sayer Vincent Llp
Invicta House
108-114 Golden Lane
London
EC1Y 0TL

Objectives

The objects for which the Company is established are: a. to advance the education and training in all forms of media and communications of the public and in particular, members of charitable organisations and non-charitable voluntary organisations, under-represented groups and communities and young people; b. to promote racial and religious harmony and equality and diversity by helping the media and creative sector to advance social responsibility, diversity, inclusion and representation of broader society in their workforce and their output.c. to promote the efficient and effective application of resources for charitable and educational purposes by the provision of advice, training, mentoring, volunteering and creative and related services.

Defined Area of Benefit:

NOT DEFINED

Data Sources

Charity Commission for England and Wales
360 Giving
CharityBase
Authorised officials of this charity can add information to this page (including a Donate Now button) for no cost

Tips for Selecting Charities

Which areas of philanthropy are most effective?
The text of this post is taken from an article on the Effective Altruism forum. It suggests that you can achieve the most impact by supporting causes that fight extreme poverty, improving animal welfare....more
Our Top Tips for Philanthropy
Here are some ideas to help you gain more satisfaction from your philanthropy and confidence that the causes you have selected are impactful. Engage your brain, as well as your heart You....more
How to become a Philanthropist
In this Blog we outline a strategy to help people who are new to philanthropy and for those who feel dissatisfied with the impact they are having. Effective philanthropy is immensely rewarding for donors,....more

Giving is Great