Finance Score: 4
Governance Score: 6
Support Score: 11
  • Poor Liquidity: -1
  • Strong growth: +2
  • Fundraising costs low: +3
  • Dynamic board: +3
  • Gender balanced board: +3
  • Overall weighted support: +11
Overall GiG Score: 21 ?

THE PURPLE ELEPHANT PROJECT

For the public benefit to preserve and protect good health among children and young people aged 0-16 resident in the Greater London area who have been affected by traumatic life experiences, attachment or developmental trauma, in particular but not exclusively, by providing subsidised Play Therapy and other therapeutic services, emotional support and training to parents, carers and school staff
Analysis by Giving is Great

Positives:

  • There has been strong growth in spending since inception
  • Fundraising costs are low relative to funds raised
  • A significant proportion of recent income was derived from major grant makers including the Government
  • The Board appears to be well diversified in terms of gender and dynamic in terms of composition

Regulatory & Governance issues to consider:

  • This charity is not recognised by HMRC for Gift Aid according to its latest published return
  • Over half the Board have joined recently

Financial issues to consider:

  • Liquidity appears to have been slender at the latest year end

Financial Data ?

Income & Spending ?
Sources of Income ?
Y/E Income
£k
Spending
£k
Surplus/
Deficit £k
Fundraising
Cost £k
Total
Funds £k
Unrestricted
Funds £k
Mths
Rsrvs
Staff Volun-
teers
30/11/23£518£498£20£36£65£671.6315
30/11/22£409£402£7n/an/an/an/an/an/a
30/11/21£317£318£-1n/an/an/an/an/an/a
30/11/20£203£164£39n/an/an/an/an/an/a
Financial Ratios
Fundraising Costs/Relevant Income: 7%
Fundraising Costs/Total Spending: 7.2%
Highest pay band: Less than £60,000
Liabilities/Assets: 38%
Liabilities/Income: 8%
Unrestricted Funds/Total Funds: 104%
Reserves/Spending: 1.6 months
Net Current Assets/Spending: 2 months
Quick Ratio: 0.8
Asset Split ?
Balance Sheet History
Established: 5 years

www.thepurpleelephantproject.org

info@thepurpleelephantproject.org

07736906819

Charity Commission for England and WalesFacebookInstagramX
UN SDGs
?
Listed activities
  • Disability
GiG Classification
  • Outpatient support services
How it operates
  • Provides services
Where it operates
  • Throughout London,
Who it helps
  • Children/Young People
  • People With Disabilities
  • The General Public/Mankind

Who supports them? ?

Donations from Grant Makers ?

We have details on the following donations. Multi-year donations are allocated to the years for which they are earmarked.

Major supporters in last 5 years
National Lottery Community Fund£140,220
City Bridge Trust£111,744
DCMS£38,455
London Borough of Hounslow£20,760
Postcode Society Trust£18,864
Richmond Parish Lands Charity£13,579
Specific Donations
Amount When
Months
To be used for
City Bridge Trust - Grant to The Purple Elephant Project
£96,000 30/04/2024
36
£96,000 over three years (£32,000; £32,000 and £32,000) towards the salary of the chief executive to enable the Purple Elephant Project to expand its services to more children.
Co-Operative Group - Grant to The Purple Elephant Project
£3,204 21/10/2023
We wish to help as many children and families as possible within our community by providing free or subsidised therapeutic interventions, either at our hub in Twickenham or within the child's school.
Richmond Parish Lands Charity - To The Purple Elephant Project
£13,579 01/12/2022
12
Intensive psychotherapy for children who have experienced serious early-life trauma to improve mental health and engagement with education.
London Borough of Hounslow - Grant to The Purple Elephant Project
£10,766 12/07/2022
To provide 4 family therapy support groups in Hounslow to improve parent/children relationships
Postcode Society Trust - Key staff salaries
£18,864 26/02/2022
Funding facilitated a year of core costs to provide play therapy and improve the mental wellbeing of children in need across London.
National Lottery Community Fund - The Purple Elephant Project Therapeutic Hub
£9,600 28/01/2022
The funding will be used to cover the costs of rent for the hub and software system. The project aims to support young people at an early stage.
National Lottery Community Fund - Play therapy interventions for children with complex needs
£130,620 14/07/2021
The group is using funding to support the hub-based therapeutic play interventions for children living in Richmond and Hounslow. The hub provides a safe space for both children and parents to seek support in a non-clinical or school setting. The ....more
DCMS - Coronavirus Community Support Fund
£38,455 19/08/2020
"The fund aims to:1) To reduce closures of essential charities that provide essential services to vulnerable groups during the COVID-19 crisis by ensuring they have the financial resources to operate, thereby reducing the burden on public ....more
London Borough of Hounslow - Grant to The Purple Elephant Project
£9,994 22/06/2020
5
To improve emotional and mental well-being in children and young people affected by COVID-19 and facilitate parents/ carer support and connection through our Newsletter
City Bridge Trust - Grant to The Purple Elephant Project
£15,744 14/06/2020
£15,744 to fund the essential and urgent costs outlined in the application, in order to carry on providing support to Londoners.
Show more rows

Data sourced from Donors via 360 Giving

How is it governed?

Trustees (7)
Current Trustees appointed
Gender Split
Based on 6/7 persons

  • ALISON NEWMAN (Chair) Appointed: 2024
  • ANDREW KING Appointed: 2022
  • BECKY WOOD Appointed: 2024
  • DIANNE CROWTHER Appointed: 2024
  • KATHRYN WALKER Appointed: 2024
  • PETER MILLS Appointed: 2024
  • VERITY LINNELL Appointed: 2024
Legal constitution
  • Charity registered in England & Wales on 19/11/2019, number: 1186434
Gift Aid
  • NOT registered with HMRC for Gift Aid
Policies in force
  • Bullying and harassment policy and procedures
  • Complaints handling
  • Complaints policy and procedures
  • Conflicting interests
  • Financial reserves policy and procedures
  • Internal charity financial controls policy and procedures
  • Internal risk management policy and procedures
  • Paying staff
  • Risk management
  • Safeguarding policy and procedures
  • Safeguarding vulnerable beneficiaries
  • Serious incident reporting policy and procedures
  • Social media policy and procedures
  • Trustee conflicts of interest policy and procedures
  • Trustee expenses policy and procedures
  • Volunteer management
Filing Record
4 returns made; all on time
Main office

School House
Chase Bridge School
Kneller Road
TWICKENHAM
TW2 7DE

Objectives

THE OBJECT OF THE CIO IS: FOR THE PUBLIC BENEFIT TO PRESERVE AND PROTECT GOOD HEALTH AMONG CHILDREN AND YOUNG PEOPLE AGED 0-16 RESIDENT IN THE GREATER LONDON AREA WHO HAVE BEEN AFFECTED BY TRAUMATIC LIFE EXPERIENCES, ATTACHMENT OR DEVELOPMENTAL TRAUMA, IN PARTICULAR BUT NOT EXCLUSIVELY, BY PROVIDING SUBSIDISED PLAY THERAPY AND OTHER THERAPEUTIC SERVICES, EMOTIONAL SUPPORT AND TRAINING TO PARENTS, CARERS AND SCHOOL STAFF.

Defined Area of Benefit:

LOCAL

Data Sources

Charity Commission for England and Wales
360 Giving

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